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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


17 Oct Posted by in Upcoming Webinars | Comments Off on Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery November 14th, 2018 – 11:00am CST / 12:00pm ET Description :  Attend a conference in 2018 and you’ll hear more research clients are asking for new and creative ways to deliver insights and research reports. The days of 100+ page PowerPoint decks […]

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11 Sep Posted by in Cactus Call | Comments Off on Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend the Insights Association Conference in Plano! Everyone I met was warm and inclusive, and it was encouraging to speak with marketing research professionals who are clearly passionate about what they do. I enjoyed learning from industry professionals […]

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07 Sep Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

On Being a Member and Mentorship… We are all Members. Born into the membership of family, we grow and join other groups as members, be it Girl Scouts, Little League, 4H, dance schools or sports teams, there is no society without the concept of individuals composing a group. It’s part of life- our family, neighborhood, […]

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07 Sep Posted by in Cactus Call | Comments Off on University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

  There are more advantages to this partnership than there are acronyms to remember. The Insights Associations Southwest Chapter (IASW) and the University of Texas Arlington Master of Science in Market Research (UTA MSMR) program have a shared vision for advancing our industry. I’m honored to be a board member for both of these organizations. […]

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07 Sep Posted by in Cactus Call | Comments Off on Meet Tiffany Schwalm

Meet Tiffany Schwalm

Meet Tiffany Schwalm

Name: Tiffany Schwalm Title: President Company: Fieldcats, Inc. Current City: Austin, TX Hometown: Phoenix, AZ Years in the market research industry: 15 What duties does your current job position include? Global Project Management, Consumer and Pharma/Healthcare What’s the best aspect of your current job position? I thoroughly enjoy puzzles and getting studies organized and fielded […]

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31 Aug Posted by in Cactus Call | Comments Off on Meet Mary Ann Beach

Meet Mary Ann Beach

Meet Mary Ann Beach

Name: Mary Ann Beach Title: Executive Consultant Company: The Beach Group Current City: San Antonio, TX Hometown: San Antonio, TX Years in the market research industry: 30+ What duties does your current job position include? Consulting in the disciplines of Customer Experience, Voice of Customer programs, Market Research — Primary and Secondary, Data Analytics, Distribution […]

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28 Aug Posted by in Upcoming Webinars | Comments Off on Webinar: The Notion of Emotion – September 13th

Webinar: The Notion of Emotion – September 13th

Webinar: The Notion of Emotion – September 13th

The Notion of Emotion September 13th, 2018 – 11:00am CST / 12:00pm ET Description :  As marketers and researchers, we know that emotions often drive behavior. However, what emotions are and how to measure them is not well understood. In this talk, I will dispel some myths about emotions such as “emotions are non-conscious”; “real” […]

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01 Jun Posted by in Cactus Call | Comments Off on Meet Julie Landers

Meet Julie Landers

Meet Julie Landers

What began as a broadcast sales career quickly led to a love of demographics, psychographics and other consumer facts, figures and behaviors that Julie has been exploring and explaining over the past two decades. While the industries may have changed from broadcast and newspapers to education and technology, her focus was the same, helping clients […]

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16 May Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed on April 10 & 11 to watch Facebook founder Marc Zuckerburg testify to the joint Congressional hearing? This event was but one thread of public interest in citizens’ battered confidence in organizational responsibility toward their privacy. Maybe you followed reporting of lawsuit […]

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07 May Posted by in Cactus Call | Comments Off on Student Reflections on Vegas

Student Reflections on Vegas

Student Reflections on Vegas

Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]

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