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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


07 May Posted by in Cactus Call | Comments Off on Student Reflections on Vegas

Student Reflections on Vegas

Student Reflections on Vegas

Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]

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23 Mar Posted by in Cactus Call | Comments Off on Meet Mark Taylor

Meet Mark Taylor

Meet Mark Taylor

Name: Mark Taylor Title: Market Researcher Company: EnerBank USA Current City: Bountiful, Utah Hometown: Salt Lake City, Utah Years in the market research industry: 7 What duties does your current job position include? I’m the market researcher on our business intelligence team. I do primary research projects or partner with research partners to conduct research. How did […]

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23 Mar Posted by in Cactus Call | Comments Off on Meet Diane Bullion

Meet Diane Bullion

Meet Diane Bullion

Name: Diane Bullion Title: Director of Research Services Company: MARC Research Current City: Carrollton, TX Years in the market research industry: 33 What duties does your current job position include?  Sample, sample, sample!  I work with vendors to procure sample for our projects.  I also provide project management and I am a member of our quality […]

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19 Mar Posted by in Cactus Call | Comments Off on Financial Snapshot of Southern Insights Association Chapter

Financial Snapshot of Southern Insights Association Chapter

Financial Snapshot of Southern Insights Association Chapter

2017 Profit and Loss Statement: Southwest Chapter has shifted its organization to a January to December calendar to match all Insights Association Chapters. Greg Carter is SW-IA Treasurer with Nancy Hernon as his backup. Like all Insights Association Chapters, we submitted our 2018 annual budget to IA. For transparency to all our members and the […]

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09 Mar Posted by in Upcoming Webinars | Comments Off on Webinar: Gaining richer insights from open-ended questions using machine learning and crowd-intelligence – April 18th

Webinar: Gaining richer insights from open-ended questions using machine learning and crowd-intelligence – April 18th

Webinar: Gaining richer insights from open-ended questions using machine learning and crowd-intelligence – April 18th

Gaining richer insights from open-ended questions using machine learning and crowd-intelligence April 18th, 2018 – 11:00am CST / 12:00pm ET Description :  This webinar will present new approaches to measuring what traditionally remained “unmeasurable”: quantifying qualitative research. We will present case studies where researchers were able to discover critical insights from open-ended questions using machine […]

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22 Jan Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

The Insights Association Southwest Chapter wraps a successful 2017.  In an unusual year, our President Melanie Courtright extended her leadership role until the end of the year as the Southwest Chapter coordinates calendars with all national IA chapters. It’s a huge bonus for us to benefit from an extra four months of Melanie’s guidance and […]

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22 Jan Posted by in Cactus Call | Comments Off on 2018 Board Member List

2018 Board Member List

2018 Board Member List

 2018 Board and PPAC President:     Jeb Bullis, Voxco Immediate Past President                                                   MelanieCourtright,Research Now-SSI President-Elect Lisa Hazen, Nuance Vice President Ellen Pieper, Decision Analyst Secretary Jami Pulley, Critical Mix Treasurer […]

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22 Jan Posted by in Cactus Call | Comments Off on Then go fail at something else…

Then go fail at something else…

Then go fail at something else…

Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world.  And she says that these 7 words are the best career advice she ever got.  Read More…

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22 Jan Posted by in Cactus Call | Comments Off on Meet Mara Riemer

Meet Mara Riemer

Meet Mara Riemer

Hometown: Tarentum, PA (outside of Pittsburgh) Current City: Dallas, TX Years in the market research industry: 17   What duties does your current job position include? The core part of my job is to provide data-driven advice to help our clients with corporate reputation, branding, thought-leadership and communications across a range of stakeholders.   What’s the […]

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22 Jan Posted by in Cactus Call | Comments Off on Meet Rosemarie Reaves

Meet Rosemarie Reaves

Meet Rosemarie Reaves

Current City: Tucson, AZ Hometown: Chicago, IL Years in the market research industry: Over 30 years! I started in the mid-80’s as a Quantitative Field Supervisor for Elrick & Lavidge in Chicago. I was lucky to have mentors like Bob Lavidge and Peggy Horn …. And to work with women in data collection like Pat […]

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