The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.
Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah
Student Reflections on Vegas
Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]
Meet Mark Taylor
Name: Mark Taylor Title: Market Researcher Company: EnerBank USA Current City: Bountiful, Utah Hometown: Salt Lake City, Utah Years in the market research industry: 7 What duties does your current job position include? I’m the market researcher on our business intelligence team. I do primary research projects or partner with research partners to conduct research. How did […]
Meet Diane Bullion
Name: Diane Bullion Title: Director of Research Services Company: MARC Research Current City: Carrollton, TX Years in the market research industry: 33 What duties does your current job position include? Sample, sample, sample! I work with vendors to procure sample for our projects. I also provide project management and I am a member of our quality […]
Financial Snapshot of Southern Insights Association Chapter
2017 Profit and Loss Statement: Southwest Chapter has shifted its organization to a January to December calendar to match all Insights Association Chapters. Greg Carter is SW-IA Treasurer with Nancy Hernon as his backup. Like all Insights Association Chapters, we submitted our 2018 annual budget to IA. For transparency to all our members and the […]
Webinar: Gaining richer insights from open-ended questions using machine learning and crowd-intelligence – April 18th
Gaining richer insights from open-ended questions using machine learning and crowd-intelligence April 18th, 2018 – 11:00am CST / 12:00pm ET Description : This webinar will present new approaches to measuring what traditionally remained “unmeasurable”: quantifying qualitative research. We will present case studies where researchers were able to discover critical insights from open-ended questions using machine […]
President’s Message
The Insights Association Southwest Chapter wraps a successful 2017. In an unusual year, our President Melanie Courtright extended her leadership role until the end of the year as the Southwest Chapter coordinates calendars with all national IA chapters. It’s a huge bonus for us to benefit from an extra four months of Melanie’s guidance and […]
2018 Board Member List
2018 Board and PPAC President: Jeb Bullis, Voxco Immediate Past President MelanieCourtright,Research Now-SSI President-Elect Lisa Hazen, Nuance Vice President Ellen Pieper, Decision Analyst Secretary Jami Pulley, Critical Mix Treasurer […]
Then go fail at something else…
Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world. And she says that these 7 words are the best career advice she ever got. Read More…
Meet Mara Riemer
Hometown: Tarentum, PA (outside of Pittsburgh) Current City: Dallas, TX Years in the market research industry: 17 What duties does your current job position include? The core part of my job is to provide data-driven advice to help our clients with corporate reputation, branding, thought-leadership and communications across a range of stakeholders. What’s the […]
Meet Rosemarie Reaves
Current City: Tucson, AZ Hometown: Chicago, IL Years in the market research industry: Over 30 years! I started in the mid-80’s as a Quantitative Field Supervisor for Elrick & Lavidge in Chicago. I was lucky to have mentors like Bob Lavidge and Peggy Horn …. And to work with women in data collection like Pat […]
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Latest News
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Meet Julie Landers
What began as a broadcast sales career quickly led to...
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President's Message
Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed on April 10 & 11 to...
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Student Reflections on Vegas
Ayla Fedor As a student interested in being a marketing research...
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Meet Mark Taylor
Name: Mark Taylor Title: Market Researcher Company: EnerBank USA Current City: Bountiful, Utah Hometown:...
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Meet Diane Bullion
Name: Diane Bullion Title: Director of Research Services Company: MARC Research Current City:...
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