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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


02 Apr Posted by in Cactus Call | Comments Off on Las Vegas Event – Student Recap

Las Vegas Event – Student Recap

Las Vegas Event – Student Recap

Getting the opportunity to attend the Insights Conference in Las Vegas was a great way to take a break from the normal classroom environment and engage with professionals in the marketing research industry. I was able to listen to a diverse group of speakers and network with individuals who worked at research suppliers, sampling firms, […]

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02 Apr Posted by in Cactus Call | Comments Off on Meet Leslie Willis

Meet Leslie Willis

Meet Leslie Willis

Name: Leslie Willis Title: Sr. Manager – Segment Marketing, Customer Experience & Insights Company: T-Mobile Home + Entertainment Current City: Denver, CO Hometown: Coffeeville, MS / Memphis, TN Years in the market research industry: 16 What duties does your current job position include? I’m responsible for all things retention-related for T-Mobile’s Pay TV product – […]

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02 Apr Posted by in Cactus Call | Comments Off on Meet Nick Bambick

Meet Nick Bambick

Meet Nick Bambick

Name: Nick Bambick Title: Manager – Strategic Pricing Company: Sonic Drive-In Current City: Oklahoma City, Okla. Hometown: Fredonia, Kan. Years in the market research industry: 6 What duties does your current job position include? Developing and evangelizing Sonic’s pricing strategy, consulting with new product development and brand teams on promotional pricing, economic analysis, and competitive […]

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26 Mar Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: Redirected Inbound Call Sampling – April 9th

Webinar: Redirected Inbound Call Sampling – April 9th

Webinar:  Redirected Inbound Call Sampling – April 9th

Redirected Inbound Call Sampling An Emerging Fit for Purpose Non-probability Telephone Sample Design April 9th, 2019 – 11:00am CST / 12:00pm ET Description :  This webinar introduces Redirected Inbound Call Sampling (RICS) and describes how RICS evolved from a method of telemarketing to an emerging nonprobability survey methodology. After comparing the pros and cons of […]

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20 Nov Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Greetings, Southwest Members! As 2018 shifts away from Daylight Savings Time and we are deep in Q4, some thoughts and events to share:    The 33rd Las Vegas Annual Chapter conference is set for February 27, 28 and March 1st, 2019 at Caesars Palace. Go here to sign up for what will be a truly extraordinary […]

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08 Nov Posted by in Cactus Call | Comments Off on Meet Abigail Hollister

Meet Abigail Hollister

Meet Abigail Hollister

Name: Abigail Hollister Title: President Company: Ameritest Current City: Albuquerque, NM Hometown: Albuquerque, NM Years in the market research industry: 15 What duties does your current job position include? As President I lead our company strategy and Action Plans while overseeing team and client development. I also work on solution innovation and partnerships to help […]

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17 Oct Posted by in Upcoming Webinars | Comments Off on Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery November 14th, 2018 – 11:00am CST / 12:00pm ET Description :  Attend a conference in 2018 and you’ll hear more research clients are asking for new and creative ways to deliver insights and research reports. The days of 100+ page PowerPoint decks […]

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11 Sep Posted by in Cactus Call | Comments Off on Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend the Insights Association Conference in Plano! Everyone I met was warm and inclusive, and it was encouraging to speak with marketing research professionals who are clearly passionate about what they do. I enjoyed learning from industry professionals […]

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07 Sep Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

On Being a Member and Mentorship… We are all Members. Born into the membership of family, we grow and join other groups as members, be it Girl Scouts, Little League, 4H, dance schools or sports teams, there is no society without the concept of individuals composing a group. It’s part of life- our family, neighborhood, […]

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07 Sep Posted by in Cactus Call | Comments Off on University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

  There are more advantages to this partnership than there are acronyms to remember. The Insights Associations Southwest Chapter (IASW) and the University of Texas Arlington Master of Science in Market Research (UTA MSMR) program have a shared vision for advancing our industry. I’m honored to be a board member for both of these organizations. […]

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