The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.
Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah
President’s Message
On Being a Member and Mentorship… We are all Members. Born into the membership of family, we grow and join other groups as members, be it Girl Scouts, Little League, 4H, dance schools or sports teams, there is no society without the concept of individuals composing a group. It’s part of life- our family, neighborhood, […]
University of Texas Arlington MSMR and Insights Association Southwest – Partnership
There are more advantages to this partnership than there are acronyms to remember. The Insights Associations Southwest Chapter (IASW) and the University of Texas Arlington Master of Science in Market Research (UTA MSMR) program have a shared vision for advancing our industry. I’m honored to be a board member for both of these organizations. […]
Meet Tiffany Schwalm
Name: Tiffany Schwalm Title: President Company: Fieldcats, Inc. Current City: Austin, TX Hometown: Phoenix, AZ Years in the market research industry: 15 What duties does your current job position include? Global Project Management, Consumer and Pharma/Healthcare What’s the best aspect of your current job position? I thoroughly enjoy puzzles and getting studies organized and fielded […]
Meet Mary Ann Beach
Name: Mary Ann Beach Title: Executive Consultant Company: The Beach Group Current City: San Antonio, TX Hometown: San Antonio, TX Years in the market research industry: 30+ What duties does your current job position include? Consulting in the disciplines of Customer Experience, Voice of Customer programs, Market Research — Primary and Secondary, Data Analytics, Distribution […]
Webinar: The Notion of Emotion – September 13th
The Notion of Emotion September 13th, 2018 – 11:00am CST / 12:00pm ET Description : As marketers and researchers, we know that emotions often drive behavior. However, what emotions are and how to measure them is not well understood. In this talk, I will dispel some myths about emotions such as “emotions are non-conscious”; “real” […]
Meet Julie Landers
What began as a broadcast sales career quickly led to a love of demographics, psychographics and other consumer facts, figures and behaviors that Julie has been exploring and explaining over the past two decades. While the industries may have changed from broadcast and newspapers to education and technology, her focus was the same, helping clients […]
President’s Message
Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed on April 10 & 11 to watch Facebook founder Marc Zuckerburg testify to the joint Congressional hearing? This event was but one thread of public interest in citizens’ battered confidence in organizational responsibility toward their privacy. Maybe you followed reporting of lawsuit […]
Student Reflections on Vegas
Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]
Meet Mark Taylor
Name: Mark Taylor Title: Market Researcher Company: EnerBank USA Current City: Bountiful, Utah Hometown: Salt Lake City, Utah Years in the market research industry: 7 What duties does your current job position include? I’m the market researcher on our business intelligence team. I do primary research projects or partner with research partners to conduct research. How did […]
Meet Diane Bullion
Name: Diane Bullion Title: Director of Research Services Company: MARC Research Current City: Carrollton, TX Years in the market research industry: 33 What duties does your current job position include? Sample, sample, sample! I work with vendors to procure sample for our projects. I also provide project management and I am a member of our quality […]
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Latest News
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Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery - November 14th
Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery November 14th, 2018 -...
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Educational Forum - MSMR Student Recap
As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend...
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President's Message
On Being a Member and Mentorship… We are...
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University of Texas Arlington MSMR and Insights Association Southwest – Partnership
There are more advantages to this partnership than there are...
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Meet Tiffany Schwalm
Name: Tiffany Schwalm Title: President Company: Fieldcats, Inc. Current City: Austin, TX Hometown: Phoenix, AZ Years...
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