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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


02 Jul Posted by in Cactus Call | Comments Off on Meet Chris Connolly

Meet Chris Connolly

Meet Chris Connolly

Name: Chris Connolly Title: Vice President – Business Development Company: The Logit Group Current City: Lafayette, CO Hometown: Gig Harbor, WA Years in the market research industry: 23 years (wow, has it been that long?!?!?!) What duties does your current job position include? I connect researchers and pollsters with The Logit Group’s top-notch research field […]

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02 Apr Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Howdy, Southwest Chapter Members! Four years ago Alice Butler (you all know Alice!) sat down next to me at the Vegas Insights Conference and asked if I had ever thought of being on the Southwest Board. My answer was NO, I had not thought of that at all. And now, here I am four years […]

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02 Apr Posted by in Cactus Call | Comments Off on Join us in celebrating our Future Researchers Program

Join us in celebrating our Future Researchers Program

Join us in celebrating our Future Researchers Program

The Southwest Chapter was awarded a $1000 grant in support of our “Future Researchers” program In Q1 2018, the Southwest Chapter received a grant in support of their “Future Researchers” program, with a focus on increasing the participation and engagement of new Master of Science in Marketing Research (MSMR) college students from the University of […]

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02 Apr Posted by in Cactus Call | Comments Off on Las Vegas Event – Student Recap

Las Vegas Event – Student Recap

Las Vegas Event – Student Recap

Getting the opportunity to attend the Insights Conference in Las Vegas was a great way to take a break from the normal classroom environment and engage with professionals in the marketing research industry. I was able to listen to a diverse group of speakers and network with individuals who worked at research suppliers, sampling firms, […]

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02 Apr Posted by in Cactus Call | Comments Off on Meet Leslie Willis

Meet Leslie Willis

Meet Leslie Willis

Name: Leslie Willis Title: Sr. Manager – Segment Marketing, Customer Experience & Insights Company: T-Mobile Home + Entertainment Current City: Denver, CO Hometown: Coffeeville, MS / Memphis, TN Years in the market research industry: 16 What duties does your current job position include? I’m responsible for all things retention-related for T-Mobile’s Pay TV product – […]

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02 Apr Posted by in Cactus Call | Comments Off on Meet Nick Bambick

Meet Nick Bambick

Meet Nick Bambick

Name: Nick Bambick Title: Manager – Strategic Pricing Company: Sonic Drive-In Current City: Oklahoma City, Okla. Hometown: Fredonia, Kan. Years in the market research industry: 6 What duties does your current job position include? Developing and evangelizing Sonic’s pricing strategy, consulting with new product development and brand teams on promotional pricing, economic analysis, and competitive […]

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26 Mar Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: Redirected Inbound Call Sampling – April 9th

Webinar: Redirected Inbound Call Sampling – April 9th

Webinar:  Redirected Inbound Call Sampling – April 9th

Redirected Inbound Call Sampling An Emerging Fit for Purpose Non-probability Telephone Sample Design April 9th, 2019 – 11:00am CST / 12:00pm ET Description :  This webinar introduces Redirected Inbound Call Sampling (RICS) and describes how RICS evolved from a method of telemarketing to an emerging nonprobability survey methodology. After comparing the pros and cons of […]

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20 Nov Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Greetings, Southwest Members! As 2018 shifts away from Daylight Savings Time and we are deep in Q4, some thoughts and events to share:    The 33rd Las Vegas Annual Chapter conference is set for February 27, 28 and March 1st, 2019 at Caesars Palace. Go here to sign up for what will be a truly extraordinary […]

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08 Nov Posted by in Cactus Call | Comments Off on Meet Abigail Hollister

Meet Abigail Hollister

Meet Abigail Hollister

Name: Abigail Hollister Title: President Company: Ameritest Current City: Albuquerque, NM Hometown: Albuquerque, NM Years in the market research industry: 15 What duties does your current job position include? As President I lead our company strategy and Action Plans while overseeing team and client development. I also work on solution innovation and partnerships to help […]

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17 Oct Posted by in Upcoming Webinars | Comments Off on Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Webinar: Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery – November 14th

Step Away from the PowerPoint: Creative Research Reports using Podcasts and Multimedia Delivery November 14th, 2018 – 11:00am CST / 12:00pm ET Description :  Attend a conference in 2018 and you’ll hear more research clients are asking for new and creative ways to deliver insights and research reports. The days of 100+ page PowerPoint decks […]

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