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Cactus Call  //  Cactus Call

Apr 2

President’s Message

President’s Message

Howdy, Southwest Chapter Members! Four years ago Alice Butler (you all know Alice!) sat down next to me at the Vegas Insights Conference and asked if I had ever thought of being on the Southwest Board. My answer was NO, I had not thought of that at all. And now, here I am four years […]

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Apr 2

Join us in celebrating our Future Researchers Program

Join us in celebrating our Future Researchers Program

The Southwest Chapter was awarded a $1000 grant in support of our “Future Researchers” program In Q1 2018, the Southwest Chapter received a grant in support of their “Future Researchers” program, with a focus on increasing the participation and engagement of new Master of Science in Marketing Research (MSMR) college students from the University of […]

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Apr 2

Las Vegas Event – Student Recap

Las Vegas Event – Student Recap

Getting the opportunity to attend the Insights Conference in Las Vegas was a great way to take a break from the normal classroom environment and engage with professionals in the marketing research industry. I was able to listen to a diverse group of speakers and network with individuals who worked at research suppliers, sampling firms, […]

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Apr 2

Meet Leslie Willis

Meet Leslie Willis

Name: Leslie Willis Title: Sr. Manager – Segment Marketing, Customer Experience & Insights Company: T-Mobile Home + Entertainment Current City: Denver, CO Hometown: Coffeeville, MS / Memphis, TN Years in the market research industry: 16 What duties does your current job position include? I’m responsible for all things retention-related for T-Mobile’s Pay TV product – […]

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Apr 2

Meet Nick Bambick

Meet Nick Bambick

Name: Nick Bambick Title: Manager – Strategic Pricing Company: Sonic Drive-In Current City: Oklahoma City, Okla. Hometown: Fredonia, Kan. Years in the market research industry: 6 What duties does your current job position include? Developing and evangelizing Sonic’s pricing strategy, consulting with new product development and brand teams on promotional pricing, economic analysis, and competitive […]

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Nov 20

President’s Message

President’s Message

Greetings, Southwest Members! As 2018 shifts away from Daylight Savings Time and we are deep in Q4, some thoughts and events to share:    The 33rd Las Vegas Annual Chapter conference is set for February 27, 28 and March 1st, 2019 at Caesars Palace. Go here to sign up for what will be a truly extraordinary […]

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Nov 8

Meet Abigail Hollister

Meet Abigail Hollister

Name: Abigail Hollister Title: President Company: Ameritest Current City: Albuquerque, NM Hometown: Albuquerque, NM Years in the market research industry: 15 What duties does your current job position include? As President I lead our company strategy and Action Plans while overseeing team and client development. I also work on solution innovation and partnerships to help […]

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Sep 11

Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend the Insights Association Conference in Plano! Everyone I met was warm and inclusive, and it was encouraging to speak with marketing research professionals who are clearly passionate about what they do. I enjoyed learning from industry professionals […]

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Sep 7

President’s Message

President’s Message

On Being a Member and Mentorship… We are all Members. Born into the membership of family, we grow and join other groups as members, be it Girl Scouts, Little League, 4H, dance schools or sports teams, there is no society without the concept of individuals composing a group. It’s part of life- our family, neighborhood, […]

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Sep 7

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

  There are more advantages to this partnership than there are acronyms to remember. The Insights Associations Southwest Chapter (IASW) and the University of Texas Arlington Master of Science in Market Research (UTA MSMR) program have a shared vision for advancing our industry. I’m honored to be a board member for both of these organizations. […]

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