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Webinar: The Notion of Emotion – September 13th

28 Aug Posted by in Upcoming Webinars | Comments Off on Webinar: The Notion of Emotion – September 13th
Webinar: The Notion of Emotion – September 13th

The Notion of Emotion

September 13th, 2018 – 11:00am CST / 12:00pm ET


Description : 

As marketers and researchers, we know that emotions often drive behavior. However, what emotions are and how to measure them is not well understood. In this talk, I will dispel some myths about emotions such as “emotions are non-conscious”; “real” emotions are those that we can see and “people can’t articulate their emotions”. I will explore the implications of each of these myths in terms of understanding consumer behavior and typical approaches to measure of emotion. Throughout, I will share examples of how measurement of emotion has been helpful in marketing and research.

Speaker: Collette P. Eccleston, PhD, Senior Vice President, Pragmatic Brain Science at Lieberman Research Worldwide

Collette is a collaborative leader adept at solving problems using behavioral science theory and methods and quantitative skills. Collette has over 15 years of experience conducting research, in academia and the private sector. In her current role as the leader of the Pragmatic Brain Science practice at LRW, she applies behavioral science theory and methods to provide solutions to a wide range of business and organizational challenges. Previously, she was a professor of psychology at Syracuse University where her research and teaching addressed diversity, stereotypes, identity and emotion. She has published research on these topics in leading psychology journals.

Collette received a B.A. in Psychology from Columbia University and a Ph.D. in Social Psychology from the University of California, Santa Barbara.