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Meet Julie Landers

01 Jun Posted by in Cactus Call | Comments Off on Meet Julie Landers
Meet Julie Landers

What began as a broadcast sales career quickly led to a love of demographics, psychographics and other consumer facts, figures and behaviors that Julie has been exploring and explaining over the past two decades. While the industries may have changed from broadcast and newspapers to education and technology, her focus was the same, helping clients understand changing industry landscapes and how to prepare for them. Julie has developed and executed a variety of qualitative/quantitative research projects including concept and product tests, brand awareness, positioning and segmentation studies, along with numerous focus group and in-depth customer interviews.

Julie joined HCSC in 2015 and is responsible for the oversight and execution of quantitative and qualitative clinical and provider research programs including all QHP, Commercial and Medicare CAHPS member satisfaction surveys which are used to help inform and guide strategic decision-making across HCSC’s Enterprise Quality and Accreditation teams.

A graduate from Central Michigan University, Julie is currently pursuing an MBA with Lake Forest Graduate School of Management. She holds several certifications including Focus Group Facilitation Training from the Burke Institute, and a Professional Marketing Research certification from The Insights Association, MRI and University of Georgia. Julie and her husband Mike, along with teen daughters, Hope and Hannah, live in Richardson, Texas.