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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


19 Jul Posted by in Cactus Call | Comments Off on Welcome New SWMRA Members

Welcome New SWMRA Members

Welcome New SWMRA Members

A Few of Our Newest Members Company Kathleen Nussbaum Lingle DSI Garry Spinks Bug Insights Jerry Thomas Decision Analyst, Inc. Chauncy Bjork Discovery Research Group Scott Koenig The Dallas Marketing Group Connor Duffey SSI Matt Tindall SSI John Han DFW Int’l Airport Chris Hauck Lynx Research Consulting Dan Hernandez USAA Doreen Lorenzo Vidlet Jill Miller […]

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18 Jul Posted by in Cactus Call | Comments Off on State of Sample: GRIT Report Analysis

State of Sample: GRIT Report Analysis

State of Sample: GRIT Report Analysis

The 19th edition of the GRIT Report using data collected in Q1 and Q2 of 2016 was published earlier this year.  https://www.greenbook.org/grit This was the most comprehensive sample size yet with 2,144 completed interviews.  Topics ranged from the ever-increasing role of automation in the research community to the future of sampling, as well as the […]

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17 Jul Posted by in Cactus Call | Comments Off on Research Ted Talk: Malcolm Gladwell on Choice

Research Ted Talk: Malcolm Gladwell on Choice

Research Ted Talk: Malcolm Gladwell on Choice

Ted Talks: Malcolm Gladwell on Choice Malcolm Gladwell: Choice, happiness and spaghetti sauce “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. Ted Talk Link: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en#t-343566

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30 Jun Posted by in Previous Webinars | Comments Off on Webinar: Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu – July 13th

Webinar: Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu – July 13th

Webinar: Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu – July 13th

Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu July 13th, 2016 – 11:00am CST PRC Credit: 1 Hour  Description :  Steve represents the MR/Agency side and he would bring in a client side perspective. Thoughts are to discuss how traditional businesses are competing with disruptive innovation. Case study topics could […]

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20 May Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

What a ride! Our 30th Annual Las Vegas Conference was an astounding success.  The speakers were all amazing, the networking was insightful and the food was grand.  The trip up in the high roller incredible with one of the best views in Las Vegas. It was good seeing old faces and many new ones. The […]

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26 Oct Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Change all around 2016 is going to be Amazing.  Next year we will see a new president elected, the MRA and CASRO will be working together and we will have the 30th Annual Joint chapter Las Vegas conference. That is not to say that 2015 hasn’t been great.  My wife and I personally excited to brag […]

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16 Oct Posted by in Cactus Call | Comments Off on Design (as) Research Webinar

Design (as) Research Webinar

Design (as) Research Webinar

Did you miss our webinar this week?   Check it out now on our youtube channel.

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02 Aug Posted by in Uncategorized | Comments Off on Research Industry Index (RII) Results

Research Industry Index (RII) Results

Research Industry Index (RII) Results

The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry […]

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02 Aug Posted by in Uncategorized | Comments Off on SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn.  We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]

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02 Aug Posted by in Uncategorized | Comments Off on Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]

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