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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


22 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Chris Hauck

Member Spotlight – Chris Hauck

Member Spotlight – Chris Hauck

    Chris Hauck Partner Lynx Research Consulting Boulder CO Hometown:  I don’t really have one.  I grew up all over the world in places in West Africa that I can’t really go back to, so I don’t have an official hometown.  If I had to pick it would be either Miami where I went […]

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22 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Susan Saurage-Altenloh, PhD

Member Spotlight – Susan Saurage-Altenloh, PhD

Member Spotlight – Susan Saurage-Altenloh, PhD

    Susan Saurage-Altenloh, PhD Chief Insights Officer Saurage Research, Inc. Houston, TX Baton Rouge, LA Years in the market research industry: 36 total – 30 with Saurage and 6 with previous MR firm in Louisiana What duties does your current job position include? Balancing client objectives, budgets, and methodologies while maintaining partner capabilities that […]

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22 Sep Posted by in Cactus Call | Comments Off on The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

Have you heard of the blue disco ball story?  Maybe not by name but you know you’ve been there on one side or the other.  Whether you’ve been the one requesting the blue disco ball or the one trying to to find the blue disco ball, we can all learn something from this little shiny […]

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22 Sep Posted by in Cactus Call | Comments Off on Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Wednesday, October 4th 9:00am Pacific, 11:00am CST, 12:00pm EST The Southwest Chapter is happy to have Mara Riemer of the Brunswick Group for October’s webinar.  Mara has had the opportunity to start two client-side Insight departments and will share some thoughts and considerations for taking on this task.  Register here… At a time when the latest business trends are […]

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22 Sep Posted by in Cactus Call | Comments Off on Gladiators of Research – Joint Chapter Event Caesars Palace, April 2018

Gladiators of Research – Joint Chapter Event Caesars Palace, April 2018

Gladiators of Research – Joint Chapter Event Caesars Palace, April 2018

32nd Annual Joint Chapter Event Southwest and Northwest Chapters Save the Date! The 32nd Annual Vegas Conference hosted by the Southwest and Northwest Chapters of the Insights Association will be held at Caesars Palace. Mark your calendars and watch for more information! For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Contact David Galloway @ dgalloway@gallowayresearch.com

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05 Sep Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

The Client-Side Insight Entrepreneur: Establishing an Insight Function Wednesday, October 4th, 2017 – 9:00am Pacific, 11:00am CST, 12:00pm EST Description:  At a time when the latest business trends are focused around harnessing big data, analytics, data science and fact-based decision making, it is in stark contrast that there are still many organizations that operate without […]

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12 Jun Posted by in Cactus Call | Comments Off on Hello Spring!: a Message from your SWIA President

Hello Spring!: a Message from your SWIA President

Hello Spring!: a Message from your SWIA President

Southwest Chapter Members: We are growing!  I am so excited to see many new names in our roster.  We have new friends coming in from the Casro/MRA merger, as well as people we’ve met recently at conferences, and a few online. These members represent companies that range from enterprise buyers to tech startups and agencies. […]

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12 Jun Posted by in Cactus Call | Comments Off on What Will Shopping Look Like in 2027

What Will Shopping Look Like in 2027

What Will Shopping Look Like in 2027

Ever wonder what shopping will look like in the future?  From hyper-personalized customer experiences to 3D-printing, to never having to wait in line for checkout again.  Why go to the store when you can browse it with your VR unit? and Driverless trucks may not be as far away as you think!   Take a […]

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12 Jun Posted by in Cactus Call | Comments Off on Research in the Rockies: the 2017 Educational Forum

Research in the Rockies: the 2017 Educational Forum

Research in the Rockies: the 2017 Educational Forum

Join us this August in Denver for some  “Research in the Rockies!”  our annual Education Forum. August 9th-10th at the famed Curtis Hotel. The Annual Educational Forum hosted by the Southwest Chapter of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education.  Our 2017 event will bring […]

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12 Jun Posted by in Cactus Call | Comments Off on Member Spotlight – Michaela Mora

Member Spotlight – Michaela Mora

Member Spotlight – Michaela Mora

Where did you grow up? I grew up in central Cuba, in a town called Santa Clara. I left Cuba in 1993 and since then I lived in Sweden for 6 years and have been in the Dallas area for 18 years. Where did you go to school? In which country? I have a BS/MS […]

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