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Cactus Call  // Browsing posts in Cactus Call

14 Apr Posted by in Cactus Call | Comments Off on Member Spotlight: Rhonda Harper

Member Spotlight: Rhonda Harper

Member Spotlight: Rhonda Harper

Name: Rhonda Harper Title: Owner Company: Rhonda Harper LLC Current City: Dallas, TX Hometown: Chillicothe, IL Years in the market research industry: 25+ What duties does your current job position include? Consulting, Expert Testimony, Coaching, Research What’s the best aspect of your current job position? Flexibility …and the worst (if there is one) ? Unpredictability […]

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02 Apr Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Welcome to the latest edition of the Cactus Call! I am so excited to share some of the news, gossip and information on SWMRA Chapter events. Educate yourself! We have a great webinar coming up on April 17th at 11 am Central. Wayne Goodreau from Invoke will be presenting us with some information on ‘Testing […]

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31 Mar Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Webinar:  Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Testing and Optimizing Advertising Using Online Large-Scale Focus Groups April 17th, 2014 – 11:00pm CST PRC Credit: 1 Hour Research  Description :  This webinar will give a brief history of online large-scale focus groups (LSFGs) and help outline a successful process for testing and optimizing advertising through these real-time, qual/quant online sessions. Additionally, this session […]

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14 Feb Posted by in Cactus Call | Comments Off on Member Spotlight: Jonathon Walker

Member Spotlight: Jonathon Walker

Member Spotlight: Jonathon Walker

Name: Jonathan Walker Title: VP, Consumer Insights Company: Think Finance Current City: Ft Worth, TX Hometown: Salt Lake City, UT Years in the market research industry: What duties does your current job position include? Marketing analytics, channel measurement, marketing reporting, consumer insights, and market research What’s the best aspect of your current job position? Working […]

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18 Dec Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

A new era I’ve been told that I absolutely must tell a Chuck Norris joke to officially begin my tenure as the President of the Southwest Chapter of the MRA. Anyone who knows me, knows that I am not the best joke-teller ever and let’s not even get started on Chuck Norris. Alas, here’s my […]

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17 Dec Posted by in Cactus Call | Comments Off on Member Spotlight: Sarah Travis

Member Spotlight: Sarah Travis

Member Spotlight: Sarah Travis

Name: Sarah Travis Company: Vail Resorts Management Company Title: Senior Manager, Customer Insights Current City: Denver, CO Hometown: St. Louis, MO Favorite vacation location or leisure activity? Favorite vacation is a beach and a good book. What duties does your current job position include? Customer Insights at Vail Resorts has two major areas of focus. […]

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28 Jun Posted by in Cactus Call | Comments Off on Robin Hood McClure 1936–2013

Robin Hood McClure 1936–2013

Robin Hood McClure 1936–2013

Memorial Service: Monday, July 1, 2013 St. Andrew’s Episcopal Church 727 Hill St, Grand Prairie, TX 75050 Southwest Chapter Past President Robin McClure, 77, passed away on Tuesday June 25th after a long battle with ovarian cancer. Robin was a beloved fixture in the Southwest Chapter and was adored and loved by all of those […]

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15 May Posted by in Cactus Call | Comments Off on Denver Educational Event in August Shaping Up

Denver Educational Event in August Shaping Up

Denver Educational Event in August Shaping Up

The Chapter’s summer Educational Forum (EF), titled “Altitide Adjustment: Reach New Heights” comes to Denver’s Curtis Hotel August 8th & 9th. The event opens with a Thursday evening reception, followed by a full day of market research oriented education on Friday. There is also the possibility of an optional chapter event at a Rockies game […]

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09 May Posted by in Cactus Call | Comments Off on 2013-2014 Chapter Board Election Profiles

2013-2014 Chapter Board Election Profiles

2013-2014 Chapter Board Election Profiles

It’s that time of year again. The annual Southwest Chapter Board elections are here.  We have an excellent line up of eager volunteers ready to lead us into 2014.  Below you will find our fearless candidates for the Director at large positions available.   After you have had a chance to review you can head over to […]

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25 Apr Posted by in Cactus Call | Comments Off on Las Vegas + Market Research = Perfection

Las Vegas + Market Research = Perfection

Las Vegas + Market Research = Perfection

This year’s annual MRA Joint Chapter (Southwest and Northwest) Las Vegas Conference was one of the best. The crowd was larger and filled with familiar faces, new faces and faces we hadn’t seen in a few years. And the mood was optimistic & celebratory. Our Vegas conference is know for its friendliness and top notch […]

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