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Cactus Call  // Browsing posts in Cactus Call

21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Name: Bill Silverman Title:  President Company:  The Dallas Marketing Group & DMG Research Services Where did you grow up? Roslyn, New York – about 20 miles from New York City Where did you go to school? College at Case Western Reserve University in Cleveland, largely because my guidance counselor told me I wouldn’t get accepted there. […]

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21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Name: Phillip Lankford Title: Director of Consumer Insights Company: Central Garden & Pet City: Phoenix, Arizona What’s your educational background? After college (Arizona State University), I pondered what I was going to do with my life. This was the late 60s and I was part of a generation with big ideas: there were wars to be […]

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12 Nov Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I am honored to serve as the 2016-2017 president of the Southwest MRA and represent the members and the Market Research Association. As my term as president begins, I reflect on all the amazing things that have occurred in the years since I joined the Southwest MRA: from the educational events, the networking opportunities, and […]

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11 Nov Posted by in Cactus Call | Comments Off on MRA: Does it stand for Market Research Association or My Research Asset?

MRA: Does it stand for Market Research Association or My Research Asset?

MRA:  Does it stand for Market Research Association or My Research Asset?

This year I was honored to be voted onto the Board of the Southwest MRA, an organization that I have proudly been an active member of for many years. The research world continues to diversify and expand at a rapid clip. Keeping pace with industry trends, innovations, and yes; even pain points, is critical to […]

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24 Oct Posted by in Cactus Call | Comments Off on Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Name: Luis Reyes Title: Project Manager Company: Galloway Research Service Current City: San Antonio, TX Hometown: Mission, TX What’s the best aspect of your current job position? Learning about different topics and industries is the best aspect of market research. I once observed a focus group discussion on laboratory mice, I know more about military […]

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14 Oct Posted by in Cactus Call | Comments Off on Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Name: Mike Berendes Title: Director, Sales & Marketing Company: Custom Intercept Solutions Current City: Minneapolis, MN Hometown: Maple Grove, MN Years in the market research industry:  17 years in CPG/Agency consumer insights, research, and analysis What duties does your current job position include? I head up the sales and marketing departments at CIS. I’m responsible for all […]

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09 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Lisa Hazen

Member Spotlight – Lisa Hazen

Member Spotlight – Lisa Hazen

Name: Lisa Hazen Title: President Company: Nuance Where did you grow up? I was born in Irving TX, moved to Arlington TX when I was 6 (with mom and dad of course) and have been there ever since. Where did you go to school? I went Tarleton State in Stephenville and University of Texas at Arlington. I never […]

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29 Jul Posted by in Cactus Call | Comments Off on SWMRA 2016 – 2017 Board Members

SWMRA 2016 – 2017 Board Members

SWMRA 2016 – 2017 Board Members

We are pleased to announce the Southwest Marketing Association Board of Directors for 2016 -2017. Every non-profit group or professional group is only as good as the people who serve. Every year the SWMRA builds upon the knowledge of our past presidents and is buoyed  by the efforts of our Board volunteers. William Shakespeare, in […]

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22 Jul Posted by in Cactus Call | Comments Off on Educational Forum: Research Roundup in Fort Worth August 10 -11

Educational Forum: Research Roundup in Fort Worth August 10 -11

Educational Forum: Research Roundup in Fort Worth August 10 -11

The Southwest Marketing Research Association is excited about our upcoming Research Roundup, in Fort Worth, Texas (YEE-HAW!); August 10-11 at The Worthington Renaissance Fort Worth. The establishment is the original luxury hotel located in the historic heart of Sundance Square. The hotel itself offers many accommodations that make client entertainment easy and enjoyable. It’s also […]

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21 Jul Posted by in Cactus Call | Comments Off on Ted Talk: Why Market Researchers Are Like Physicists

Ted Talk: Why Market Researchers Are Like Physicists

Ted Talk: Why Market Researchers Are Like Physicists

Thoughts On Dan Cobley’s Ted Talk: Why Market Researchers Are Like Physicists Cathy Whitehead McIntyre, on September 24, 2013 The contradictions are what make human behavior so maddening and yet so fascinating, all at the same time. (Joan D. Vinge, American Science fiction writer and Hugo-award winning author) Many of us are sometimes unpredictable, inconsistent and, […]

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