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Cactus Call  //  Cactus Call

Aug 2

Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]

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Jul 20

President’s Message

President’s Message

I have been in awe of the MRA since I first became a member.  The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level.  Being a member of a MRA chapter you get the opportunity to see up close what […]

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May 22

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

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May 22

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project. To clarify, […]

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May 22

Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

The Southwest & Northwest Joint Vegas Conference Recap! The event started on Tuesday, February 10 with a fun, laid back reception. It was a great opportunity to connect with old friends and clients while meeting new faces. M/A/R/C Research sponsored the Wednesday morning breakfast to kick start a day of learning and networking. Robert Moran, […]

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May 22

President’s Message – May 2015

President’s Message – May 2015

Welcome to the latest edition of the Cactus Call! It has been an amazing year so far. I am personally more engaged than ever before in our industry, and the health of marketing research as we strive to stay relevant in a changing environment. I have spent the last several months speaking to companies about […]

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May 22

Member Spotlight – Michelle Carter

Member Spotlight – Michelle Carter

Name: Michelle Carter Title: Vice President, Data Collection Company: Decision Analyst Current City: Arlington, TX Hometown: Arlington, TX Years in the market research industry: I just recently celebrated my 25th anniversary at Decision Analyst What duties does your current job position include? I am responsible for all national and international projects involving other research companies as subcontractors. I also […]

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Nov 30

Ten Things We Learned This Summer

Ten Things We Learned This Summer

10 Things We Learned This Summer (by Melissa Pepper) As is always the case, this summer the Southwest Chapter presented us with opportunities to learn. Starting off with a webinar about behavioral economics and continuing with our annual Educational Forum here are the highlights. 1. When Merrill Dubrow of MARC Research gives a presentation, he […]

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Nov 20

Mobile Infographic

Mobile Infographic

Compliments of Research Now, we bring you an infographic on A Day in the Life of Mobile! Click Here… RN Mobile Infographic  

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Nov 20

Blog Spotlight – Merrill Dubrow Blog

Blog Spotlight – Merrill Dubrow Blog

Each newsletter, we will be highlighting an industry blog from a leading voice that we recommend following.  Our first blog is by Merril Dubrow, President and CEO of M/A/R/C Research, where he is leading his top full-service marketing research company into its fifth decade. He and his team form actionable research strategies and solutions by combining […]

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