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Cactus Call  //  Cactus Call

Nov 12

President’s Message

President’s Message

I am honored to serve as the 2016-2017 president of the Southwest MRA and represent the members and the Market Research Association. As my term as president begins, I reflect on all the amazing things that have occurred in the years since I joined the Southwest MRA: from the educational events, the networking opportunities, and […]

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Nov 11

MRA: Does it stand for Market Research Association or My Research Asset?

MRA:  Does it stand for Market Research Association or My Research Asset?

This year I was honored to be voted onto the Board of the Southwest MRA, an organization that I have proudly been an active member of for many years. The research world continues to diversify and expand at a rapid clip. Keeping pace with industry trends, innovations, and yes; even pain points, is critical to […]

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Oct 24

Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Name: Luis Reyes Title: Project Manager Company: Galloway Research Service Current City: San Antonio, TX Hometown: Mission, TX What’s the best aspect of your current job position? Learning about different topics and industries is the best aspect of market research. I once observed a focus group discussion on laboratory mice, I know more about military […]

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Oct 14

Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Name: Mike Berendes Title: Director, Sales & Marketing Company: Custom Intercept Solutions Current City: Minneapolis, MN Hometown: Maple Grove, MN Years in the market research industry:  17 years in CPG/Agency consumer insights, research, and analysis What duties does your current job position include? I head up the sales and marketing departments at CIS. I’m responsible for all […]

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Sep 9

Member Spotlight – Lisa Hazen

Member Spotlight – Lisa Hazen

Name: Lisa Hazen Title: President Company: Nuance Where did you grow up? I was born in Irving TX, moved to Arlington TX when I was 6 (with mom and dad of course) and have been there ever since. Where did you go to school? I went Tarleton State in Stephenville and University of Texas at Arlington. I never […]

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Jul 29

SWMRA 2016 – 2017 Board Members

SWMRA 2016 – 2017 Board Members

We are pleased to announce the Southwest Marketing Association Board of Directors for 2016 -2017. Every non-profit group or professional group is only as good as the people who serve. Every year the SWMRA builds upon the knowledge of our past presidents and is buoyed  by the efforts of our Board volunteers. William Shakespeare, in […]

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Jul 22

Educational Forum: Research Roundup in Fort Worth August 10 -11

Educational Forum: Research Roundup in Fort Worth August 10 -11

The Southwest Marketing Research Association is excited about our upcoming Research Roundup, in Fort Worth, Texas (YEE-HAW!); August 10-11 at The Worthington Renaissance Fort Worth. The establishment is the original luxury hotel located in the historic heart of Sundance Square. The hotel itself offers many accommodations that make client entertainment easy and enjoyable. It’s also […]

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Jul 21

Ted Talk: Why Market Researchers Are Like Physicists

Ted Talk: Why Market Researchers Are Like Physicists

Thoughts On Dan Cobley’s Ted Talk: Why Market Researchers Are Like Physicists Cathy Whitehead McIntyre, on September 24, 2013 The contradictions are what make human behavior so maddening and yet so fascinating, all at the same time. (Joan D. Vinge, American Science fiction writer and Hugo-award winning author) Many of us are sometimes unpredictable, inconsistent and, […]

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Jul 20

Member Spotlight: Ellen Pieper

Member Spotlight: Ellen Pieper

Name: Ellen Pieper Title: Account Executive Company: Lightspeed GMI Current City: Dallas, Texas Hometown:  Durham, North Carolina (although, I’ve been somewhat of a nomad living in New York, Seattle and now Dallas). Alma Mater: Columbia University Years in the market research industry: I started with Lightspeed GMI about 6 years ago, when it was just GMI. In some ways, […]

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Jul 19

Welcome New SWMRA Members

Welcome New SWMRA Members

A Few of Our Newest Members Company Kathleen Nussbaum Lingle DSI Garry Spinks Bug Insights Jerry Thomas Decision Analyst, Inc. Chauncy Bjork Discovery Research Group Scott Koenig The Dallas Marketing Group Connor Duffey SSI Matt Tindall SSI John Han DFW Int’l Airport Chris Hauck Lynx Research Consulting Dan Hernandez USAA Doreen Lorenzo Vidlet Jill Miller […]

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