Cactus Call // Cactus Call
Thank you to Katja Cahoon!
A huge thank you to Katja for her extremely relevant presentation on January 10th!!! It was a fantastic way to kick off the new year, showcasing insight and learning in regards to integrating AI based tools. If you missed Katja’s webinar don’t despair and check back soon as we’ll have a link to the webinar up in […]
President’s Message
Hi, Southwest Chapter members. It’s been a very busy year for the Southwest Chapter, and I am so proud of everything this team has accomplished. Our Las Vegas conference in April was a great success, and we are already planning our 2018 conference, which will be at Caesar’s Palace April 4-6, 2018! We are very […]
Emily’s Thoughts: A Research in the Rockies Take-Away
How can we tell our clients how to improve, if we ourselves do not seek new ideas and experiences? What I appreciate most about the Southwest Insights Association conferences is the chance to continue to think innovatively by hearing from colleagues and peers about their latest and greatest projects, in addition to making new friends […]
Member Spotlight – Chris Hauck
Chris Hauck Partner Lynx Research Consulting Boulder CO Hometown: I don’t really have one. I grew up all over the world in places in West Africa that I can’t really go back to, so I don’t have an official hometown. If I had to pick it would be either Miami where I went […]
Member Spotlight – Susan Saurage-Altenloh, PhD
Susan Saurage-Altenloh, PhD Chief Insights Officer Saurage Research, Inc. Houston, TX Baton Rouge, LA Years in the market research industry: 36 total – 30 with Saurage and 6 with previous MR firm in Louisiana What duties does your current job position include? Balancing client objectives, budgets, and methodologies while maintaining partner capabilities that […]
The Middle Management Error Vendors Love Most – Redux By Shelly Palmer
Have you heard of the blue disco ball story? Maybe not by name but you know you’ve been there on one side or the other. Whether you’ve been the one requesting the blue disco ball or the one trying to to find the blue disco ball, we can all learn something from this little shiny […]
Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function
Wednesday, October 4th 9:00am Pacific, 11:00am CST, 12:00pm EST The Southwest Chapter is happy to have Mara Riemer of the Brunswick Group for October’s webinar. Mara has had the opportunity to start two client-side Insight departments and will share some thoughts and considerations for taking on this task. Register here… At a time when the latest business trends are […]
Hello Spring!: a Message from your SWIA President
Southwest Chapter Members: We are growing! I am so excited to see many new names in our roster. We have new friends coming in from the Casro/MRA merger, as well as people we’ve met recently at conferences, and a few online. These members represent companies that range from enterprise buyers to tech startups and agencies. […]
What Will Shopping Look Like in 2027
Ever wonder what shopping will look like in the future? From hyper-personalized customer experiences to 3D-printing, to never having to wait in line for checkout again. Why go to the store when you can browse it with your VR unit? and Driverless trucks may not be as far away as you think! Take a […]
Research in the Rockies: the 2017 Educational Forum
Join us this August in Denver for some “Research in the Rockies!” our annual Education Forum. August 9th-10th at the famed Curtis Hotel. The Annual Educational Forum hosted by the Southwest Chapter of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education. Our 2017 event will bring […]
Cactus Call
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Meet Mark Taylor
Name: Mark Taylor Title: Market...
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Meet Diane Bullion
Name: Diane Bullion Title: Director...
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Financial Snapshot of Southern Insights Association Chapter
2017 Profit and Loss Statement: Southwest Chapter has shifted its organization to a...
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Webinar: Gaining richer insights from open-ended questions using machine learning and crowd-intelligence - April 18th
Gaining richer insights from open-ended questions using machine learning and crowd-intelligence ...
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President's Message
The Insights Association Southwest Chapter wraps a successful 2017. In...
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