Cactus Call // Cactus Call
Meet Rosemarie Reaves
Current City: Tucson, AZ Hometown: Chicago, IL Years in the market research industry: Over 30 years! I started in the mid-80’s as a Quantitative Field Supervisor for Elrick & Lavidge in Chicago. I was lucky to have mentors like Bob Lavidge and Peggy Horn …. And to work with women in data collection like Pat […]
Meet Julia Eisenberg
Years in the market research industry: 14 Current City: Denver, CO Hometown: Madison, WI What duties does your current job position include? I am responsible for the success of the full- service consulting group at 20|20. I manage a team that delivers business-changing insights to our client base. From early project scoping and business development […]
Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6
The 32nd Annual Vegas Conference will be hosted by the Southwest, Northwest, SoCal and Southeast chapters of the Insights Association at Caesars Palace this year. Mark your calendars! If you would like to register or learn more, click here. For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Melanie Courtright @ mcourtright@researchnow.com
Thank you to Katja Cahoon!
A huge thank you to Katja for her extremely relevant presentation on January 10th!!! It was a fantastic way to kick off the new year, showcasing insight and learning in regards to integrating AI based tools. If you missed Katja’s webinar don’t despair and check back soon as we’ll have a link to the webinar up in […]
President’s Message
Hi, Southwest Chapter members. It’s been a very busy year for the Southwest Chapter, and I am so proud of everything this team has accomplished. Our Las Vegas conference in April was a great success, and we are already planning our 2018 conference, which will be at Caesar’s Palace April 4-6, 2018! We are very […]
Emily’s Thoughts: A Research in the Rockies Take-Away
How can we tell our clients how to improve, if we ourselves do not seek new ideas and experiences? What I appreciate most about the Southwest Insights Association conferences is the chance to continue to think innovatively by hearing from colleagues and peers about their latest and greatest projects, in addition to making new friends […]
Member Spotlight – Chris Hauck
Chris Hauck Partner Lynx Research Consulting Boulder CO Hometown: I don’t really have one. I grew up all over the world in places in West Africa that I can’t really go back to, so I don’t have an official hometown. If I had to pick it would be either Miami where I went […]
Member Spotlight – Susan Saurage-Altenloh, PhD
Susan Saurage-Altenloh, PhD Chief Insights Officer Saurage Research, Inc. Houston, TX Baton Rouge, LA Years in the market research industry: 36 total – 30 with Saurage and 6 with previous MR firm in Louisiana What duties does your current job position include? Balancing client objectives, budgets, and methodologies while maintaining partner capabilities that […]
The Middle Management Error Vendors Love Most – Redux By Shelly Palmer
Have you heard of the blue disco ball story? Maybe not by name but you know you’ve been there on one side or the other. Whether you’ve been the one requesting the blue disco ball or the one trying to to find the blue disco ball, we can all learn something from this little shiny […]
Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function
Wednesday, October 4th 9:00am Pacific, 11:00am CST, 12:00pm EST The Southwest Chapter is happy to have Mara Riemer of the Brunswick Group for October’s webinar. Mara has had the opportunity to start two client-side Insight departments and will share some thoughts and considerations for taking on this task. Register here… At a time when the latest business trends are […]
Cactus Call
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Meet Julie Landers
What began as a...
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President's Message
Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed...
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Student Reflections on Vegas
Ayla Fedor As a student...
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Meet Mark Taylor
Name: Mark Taylor Title: Market...
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Meet Diane Bullion
Name: Diane Bullion Title: Director...
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