Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

Cactus Call  //  Cactus Call

Nov 8

Meet Abigail Hollister

Meet Abigail Hollister

Name: Abigail Hollister Title: President Company: Ameritest Current City: Albuquerque, NM Hometown: Albuquerque, NM Years in the market research industry: 15 What duties does your current job position include? As President I lead our company strategy and Action Plans while overseeing team and client development. I also work on solution innovation and partnerships to help […]

Read more...

Sep 11

Educational Forum – MSMR Student Recap

Educational Forum – MSMR Student Recap

As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend the Insights Association Conference in Plano! Everyone I met was warm and inclusive, and it was encouraging to speak with marketing research professionals who are clearly passionate about what they do. I enjoyed learning from industry professionals […]

Read more...

Sep 7

President’s Message

President’s Message

On Being a Member and Mentorship… We are all Members. Born into the membership of family, we grow and join other groups as members, be it Girl Scouts, Little League, 4H, dance schools or sports teams, there is no society without the concept of individuals composing a group. It’s part of life- our family, neighborhood, […]

Read more...

Sep 7

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

University of Texas Arlington MSMR and Insights Association Southwest – Partnership

  There are more advantages to this partnership than there are acronyms to remember. The Insights Associations Southwest Chapter (IASW) and the University of Texas Arlington Master of Science in Market Research (UTA MSMR) program have a shared vision for advancing our industry. I’m honored to be a board member for both of these organizations. […]

Read more...

Sep 7

Meet Tiffany Schwalm

Meet Tiffany Schwalm

Name: Tiffany Schwalm Title: President Company: Fieldcats, Inc. Current City: Austin, TX Hometown: Phoenix, AZ Years in the market research industry: 15 What duties does your current job position include? Global Project Management, Consumer and Pharma/Healthcare What’s the best aspect of your current job position? I thoroughly enjoy puzzles and getting studies organized and fielded […]

Read more...

Aug 31

Meet Mary Ann Beach

Meet Mary Ann Beach

Name: Mary Ann Beach Title: Executive Consultant Company: The Beach Group Current City: San Antonio, TX Hometown: San Antonio, TX Years in the market research industry: 30+ What duties does your current job position include? Consulting in the disciplines of Customer Experience, Voice of Customer programs, Market Research — Primary and Secondary, Data Analytics, Distribution […]

Read more...

Jun 1

Meet Julie Landers

Meet Julie Landers

What began as a broadcast sales career quickly led to a love of demographics, psychographics and other consumer facts, figures and behaviors that Julie has been exploring and explaining over the past two decades. While the industries may have changed from broadcast and newspapers to education and technology, her focus was the same, helping clients […]

Read more...

May 16

President’s Message

President’s Message

Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed on April 10 & 11 to watch Facebook founder Marc Zuckerburg testify to the joint Congressional hearing? This event was but one thread of public interest in citizens’ battered confidence in organizational responsibility toward their privacy. Maybe you followed reporting of lawsuit […]

Read more...

May 7

Student Reflections on Vegas

Student Reflections on Vegas

Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]

Read more...

Mar 23

Meet Mark Taylor

Meet Mark Taylor

Name: Mark Taylor Title: Market Researcher Company: EnerBank USA Current City: Bountiful, Utah Hometown: Salt Lake City, Utah Years in the market research industry: 7 What duties does your current job position include? I’m the market researcher on our business intelligence team. I do primary research projects or partner with research partners to conduct research. How did […]

Read more...