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Cactus Call  //  Cactus Call

Jun 12

Hello Spring!: a Message from your SWIA President

Hello Spring!: a Message from your SWIA President

Southwest Chapter Members: We are growing!  I am so excited to see many new names in our roster.  We have new friends coming in from the Casro/MRA merger, as well as people we’ve met recently at conferences, and a few online. These members represent companies that range from enterprise buyers to tech startups and agencies. […]

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Jun 12

What Will Shopping Look Like in 2027

What Will Shopping Look Like in 2027

Ever wonder what shopping will look like in the future?  From hyper-personalized customer experiences to 3D-printing, to never having to wait in line for checkout again.  Why go to the store when you can browse it with your VR unit? and Driverless trucks may not be as far away as you think!   Take a […]

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Jun 12

Research in the Rockies: the 2017 Educational Forum

Research in the Rockies: the 2017 Educational Forum

Join us this August in Denver for some  “Research in the Rockies!”  our annual Education Forum. August 9th-10th at the famed Curtis Hotel. The Annual Educational Forum hosted by the Southwest Chapter of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education.  Our 2017 event will bring […]

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Jun 12

Member Spotlight – Michaela Mora

Member Spotlight – Michaela Mora

Where did you grow up? I grew up in central Cuba, in a town called Santa Clara. I left Cuba in 1993 and since then I lived in Sweden for 6 years and have been in the Dallas area for 18 years. Where did you go to school? In which country? I have a BS/MS […]

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Jun 12

Plan Ahead: Don’t forget about Vegas 2018

Plan Ahead: Don’t forget about Vegas 2018

Vegas 2018 Insights Association Southwest and Northwest Chapter Event April 4th – 6th Caesars Get your calendar out and mark it down! Some of the site selection committee hard at work!

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Feb 21

President’s Message

President’s Message

Members, Welcome to our new look, as we’ve officially transitioned to the Insights Association Southwest Chapter!  Same great chapter, brand new look.  We hope you will take a look around the website and notice our new logo, and a few important events that are coming up.  Our 31st Annual Las Vegas Joint Chapter conference is just […]

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Feb 21

Don’t Forget the 31st Annual Las Vegas Joint Conference

Don’t Forget the 31st Annual Las Vegas Joint Conference

The Annual Las Vegas Conference hosted by the Southwest and Northwest chapters of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education.  Our 2017 event will bring together research experts who are shaping the future of marketing research.   Enjoy three motivating days of high-level content in an […]

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Feb 21

Insights Association Conferences 2017

Insights Association Conferences 2017

Insight Association conferences offer indispensable education to keep you informed and up to date on the latest trends and developments in the profession. Whether you want to accelerate your strategic thinking… Read More NEXT: Advancing Insights Through Innovation & Research, May 9-10, InterContinental Times Square, NYC Insights Industry Leadership Conference (formerly CASRO Annual), September 26-28, […]

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Feb 21

10 Tools for Data Visualizing And Analysis For Business by Dante Munnis

10 Tools for Data Visualizing And Analysis For Business by Dante Munnis

Digging through messy data and doing numerous calculations just so you can submit a report or arrive at the result of your quarterly business development can sometimes be nigh impossible. After all, we are only human, and by the time we get to the other side of our spreadsheet equation, we have lost all sense […]

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Feb 21

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

  When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a […]

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