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Cactus Call  //  Cactus Call

Jan 22

President’s Message

President’s Message

The Insights Association Southwest Chapter wraps a successful 2017.  In an unusual year, our President Melanie Courtright extended her leadership role until the end of the year as the Southwest Chapter coordinates calendars with all national IA chapters. It’s a huge bonus for us to benefit from an extra four months of Melanie’s guidance and […]

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Jan 22

2018 Board Member List

2018 Board Member List

 2018 Board and PPAC President:     Jeb Bullis, Voxco Immediate Past President                                                   MelanieCourtright,Research Now-SSI President-Elect Lisa Hazen, Nuance Vice President Ellen Pieper, Decision Analyst Secretary Jami Pulley, Critical Mix Treasurer […]

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Jan 22

Then go fail at something else…

Then go fail at something else…

Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world.  And she says that these 7 words are the best career advice she ever got.  Read More…

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Jan 22

Meet Mara Riemer

Meet Mara Riemer

Hometown: Tarentum, PA (outside of Pittsburgh) Current City: Dallas, TX Years in the market research industry: 17   What duties does your current job position include? The core part of my job is to provide data-driven advice to help our clients with corporate reputation, branding, thought-leadership and communications across a range of stakeholders.   What’s the […]

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Jan 22

Meet Rosemarie Reaves

Meet Rosemarie Reaves

Current City: Tucson, AZ Hometown: Chicago, IL Years in the market research industry: Over 30 years! I started in the mid-80’s as a Quantitative Field Supervisor for Elrick & Lavidge in Chicago. I was lucky to have mentors like Bob Lavidge and Peggy Horn …. And to work with women in data collection like Pat […]

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Jan 22

Meet Julia Eisenberg

Meet Julia Eisenberg

Years in the market research industry: 14 Current City: Denver, CO Hometown: Madison, WI What duties does your current job position include? I am responsible for the success of the full- service consulting group at 20|20. I manage a team that delivers business-changing insights to our client base. From early project scoping and business development […]

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Jan 22

Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6

Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6

The 32nd Annual Vegas Conference will be hosted by the Southwest, Northwest, SoCal and Southeast chapters of the Insights Association at Caesars Palace this year.  Mark your calendars!  If you would like to register or learn more, click here. For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Melanie Courtright @ mcourtright@researchnow.com

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Jan 22

Thank you to Katja Cahoon!

Thank you to Katja Cahoon!

A huge thank you to Katja for her extremely relevant presentation on January 10th!!!  It was a fantastic way to kick off the new year,  showcasing insight and learning in regards to integrating AI based tools. If you missed Katja’s webinar don’t despair and check back soon as we’ll have a link to the webinar up in […]

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Sep 22

President’s Message

President’s Message

Hi, Southwest Chapter members.  It’s been a very busy year for the Southwest Chapter, and I am so proud of everything this team has accomplished.  Our Las Vegas conference in April was a great success, and we are already planning our 2018 conference, which will be at Caesar’s Palace April 4-6, 2018!  We are very […]

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Sep 22

Emily’s Thoughts: A Research in the Rockies Take-Away

Emily’s Thoughts:  A Research in the Rockies Take-Away

How can we tell our clients how to improve, if we ourselves do not seek new ideas and experiences? What I appreciate most about the Southwest Insights Association conferences is the chance to continue to think innovatively by hearing from colleagues and peers about their latest and greatest projects, in addition to making new friends […]

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