Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

SWMRA  // Posts published by SWMRA

20 May Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

What a ride! Our 30th Annual Las Vegas Conference was an astounding success.  The speakers were all amazing, the networking was insightful and the food was grand.  The trip up in the high roller incredible with one of the best views in Las Vegas. It was good seeing old faces and many new ones. The […]

Read more...

26 Oct Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Change all around 2016 is going to be Amazing.  Next year we will see a new president elected, the MRA and CASRO will be working together and we will have the 30th Annual Joint chapter Las Vegas conference. That is not to say that 2015 hasn’t been great.  My wife and I personally excited to brag […]

Read more...

16 Oct Posted by in Cactus Call | Comments Off on Design (as) Research Webinar

Design (as) Research Webinar

Design (as) Research Webinar

Did you miss our webinar this week?   Check it out now on our youtube channel.

Read more...

02 Aug Posted by in Uncategorized | Comments Off on Research Industry Index (RII) Results

Research Industry Index (RII) Results

Research Industry Index (RII) Results

The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry […]

Read more...

02 Aug Posted by in Uncategorized | Comments Off on SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn.  We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]

Read more...

02 Aug Posted by in Uncategorized | Comments Off on Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]

Read more...

20 Jul Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I have been in awe of the MRA since I first became a member.  The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level.  Being a member of a MRA chapter you get the opportunity to see up close what […]

Read more...

22 May Posted by in Cactus Call, Research | Comments Off on Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

Read more...

22 May Posted by in Cactus Call, Research | Comments Off on The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project. To clarify, […]

Read more...

22 May Posted by in Cactus Call | Comments Off on Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

The Southwest & Northwest Joint Vegas Conference Recap! The event started on Tuesday, February 10 with a fun, laid back reception. It was a great opportunity to connect with old friends and clients while meeting new faces. M/A/R/C Research sponsored the Wednesday morning breakfast to kick start a day of learning and networking. Robert Moran, […]

Read more...