SWMRA // Posts published by SWMRA
Research Ted Talk: Malcolm Gladwell on Choice
Ted Talks: Malcolm Gladwell on Choice Malcolm Gladwell: Choice, happiness and spaghetti sauce “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. Ted Talk Link: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en#t-343566
Webinar: Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu – July 13th
Disruptive Innovation, how traditional businesses are competing with disruptive innovation i.e., Uber, Hulu July 13th, 2016 – 11:00am CST PRC Credit: 1 Hour Description : Steve represents the MR/Agency side and he would bring in a client side perspective. Thoughts are to discuss how traditional businesses are competing with disruptive innovation. Case study topics could […]
President’s Message
What a ride! Our 30th Annual Las Vegas Conference was an astounding success. The speakers were all amazing, the networking was insightful and the food was grand. The trip up in the high roller incredible with one of the best views in Las Vegas. It was good seeing old faces and many new ones. The […]
President’s Message
Change all around 2016 is going to be Amazing. Next year we will see a new president elected, the MRA and CASRO will be working together and we will have the 30th Annual Joint chapter Las Vegas conference. That is not to say that 2015 hasn’t been great. My wife and I personally excited to brag […]
Design (as) Research Webinar
Did you miss our webinar this week? Check it out now on our youtube channel.
Research Industry Index (RII) Results
The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry […]
SWMRA Educational Forum 2015 – Keep Austin Weird
The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn. We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]
Member Spotlight – Greg Carter
Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]
President’s Message
I have been in awe of the MRA since I first became a member. The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level. Being a member of a MRA chapter you get the opportunity to see up close what […]
Infographs: Why Do We Need Them?
In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]
Cactus Call
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Meet Julie Landers
What began as a...
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President's Message
Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed...
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Student Reflections on Vegas
Ayla Fedor As a student...
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Meet Mark Taylor
Name: Mark Taylor Title: Market...
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Meet Diane Bullion
Name: Diane Bullion Title: Director...
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