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SWMRA  // Posts published by SWMRA

02 Aug Posted by in Uncategorized | Comments Off on SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn.  We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]

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02 Aug Posted by in Uncategorized | Comments Off on Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]

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20 Jul Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I have been in awe of the MRA since I first became a member.  The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level.  Being a member of a MRA chapter you get the opportunity to see up close what […]

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22 May Posted by in Cactus Call, Research | Comments Off on Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

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22 May Posted by in Cactus Call, Research | Comments Off on The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project. To clarify, […]

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22 May Posted by in Cactus Call | Comments Off on Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

The Southwest & Northwest Joint Vegas Conference Recap! The event started on Tuesday, February 10 with a fun, laid back reception. It was a great opportunity to connect with old friends and clients while meeting new faces. M/A/R/C Research sponsored the Wednesday morning breakfast to kick start a day of learning and networking. Robert Moran, […]

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22 May Posted by in Cactus Call | Comments Off on President’s Message – May 2015

President’s Message – May 2015

President’s Message – May 2015

Welcome to the latest edition of the Cactus Call! It has been an amazing year so far. I am personally more engaged than ever before in our industry, and the health of marketing research as we strive to stay relevant in a changing environment. I have spent the last several months speaking to companies about […]

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22 May Posted by in Cactus Call | Comments Off on Member Spotlight – Michelle Carter

Member Spotlight – Michelle Carter

Member Spotlight – Michelle Carter

Name: Michelle Carter Title: Vice President, Data Collection Company: Decision Analyst Current City: Arlington, TX Hometown: Arlington, TX Years in the market research industry: I just recently celebrated my 25th anniversary at Decision Analyst What duties does your current job position include? I am responsible for all national and international projects involving other research companies as subcontractors. I also […]

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30 Nov Posted by in Cactus Call, Uncategorized | Comments Off on Ten Things We Learned This Summer

Ten Things We Learned This Summer

Ten Things We Learned This Summer

10 Things We Learned This Summer (by Melissa Pepper) As is always the case, this summer the Southwest Chapter presented us with opportunities to learn. Starting off with a webinar about behavioral economics and continuing with our annual Educational Forum here are the highlights. 1. When Merrill Dubrow of MARC Research gives a presentation, he […]

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20 Nov Posted by in Cactus Call | Comments Off on Mobile Infographic

Mobile Infographic

Mobile Infographic

Compliments of Research Now, we bring you an infographic on A Day in the Life of Mobile! Click Here… RN Mobile Infographic  

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