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SWMRA  // Posts published by SWMRA

30 Nov Posted by in Cactus Call, Uncategorized | Comments Off on Ten Things We Learned This Summer

Ten Things We Learned This Summer

Ten Things We Learned This Summer

10 Things We Learned This Summer (by Melissa Pepper) As is always the case, this summer the Southwest Chapter presented us with opportunities to learn. Starting off with a webinar about behavioral economics and continuing with our annual Educational Forum here are the highlights. 1. When Merrill Dubrow of MARC Research gives a presentation, he […]

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20 Nov Posted by in Cactus Call | Comments Off on Mobile Infographic

Mobile Infographic

Mobile Infographic

Compliments of Research Now, we bring you an infographic on A Day in the Life of Mobile! Click Here… RN Mobile Infographic  

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20 Nov Posted by in Cactus Call | Comments Off on Blog Spotlight – Merrill Dubrow Blog

Blog Spotlight – Merrill Dubrow Blog

Blog Spotlight – Merrill Dubrow Blog

Each newsletter, we will be highlighting an industry blog from a leading voice that we recommend following.  Our first blog is by Merril Dubrow, President and CEO of M/A/R/C Research, where he is leading his top full-service marketing research company into its fifth decade. He and his team form actionable research strategies and solutions by combining […]

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20 Nov Posted by in Cactus Call | Comments Off on Member Spotlight – Jeb Bullis

Member Spotlight – Jeb Bullis

Member Spotlight – Jeb Bullis

Name: Jeb Bullis Title: Voxco US Sales Company: Voxco Group Current City: St Paul, MN Hometown: Lake Geneva, Wisconsin Years in the market research industry: 5 (still a newbie) What duties does your current job position include? Helping Market, Policy and Social Researchers be successful. We make the technology they use to do their jobs. What’s the best aspect of your […]

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10 Nov Posted by in Cactus Call | Comments Off on President’s Message – November 2014

President’s Message – November 2014

President’s Message – November 2014

Welcome to the latest edition of the Cactus Call! I am so excited to represent the members of this Chapter in 2014 and 2015. We have some exciting things happening, so make sure you don’t miss out. Welcome to the New Southwest Marketing Research Association Board I have personally served on this board for seven […]

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27 May Posted by in Previous Webinars | Comments Off on Webinar: How to Better Manage Risk and Gain Advantage Within the Framework of an Ever-Changing Legal and Regulatory Environment – June 26th

Webinar: How to Better Manage Risk and Gain Advantage Within the Framework of an Ever-Changing Legal and Regulatory Environment – June 26th

Webinar: How to Better Manage Risk and Gain Advantage Within the Framework of an Ever-Changing Legal and Regulatory Environment – June 26th

A 2014 Legal Update For The Marketing Research Industry: How to Better Manage Risk and Gain Advantage Within the Framework of an Ever-Changing Legal and Regulatory Environment June 26th, 2014 – 11:00pm CST PRC Credit: 1 Hour Legal Description :  Stuart will discuss how to better understand the Legal landscape facing the Market Research industry […]

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14 Apr Posted by in Cactus Call | Comments Off on Member Spotlight: Rhonda Harper

Member Spotlight: Rhonda Harper

Member Spotlight: Rhonda Harper

Name: Rhonda Harper Title: Owner Company: Rhonda Harper LLC Current City: Dallas, TX Hometown: Chillicothe, IL Years in the market research industry: 25+ What duties does your current job position include? Consulting, Expert Testimony, Coaching, Research What’s the best aspect of your current job position? Flexibility …and the worst (if there is one) ? Unpredictability […]

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02 Apr Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Welcome to the latest edition of the Cactus Call! I am so excited to share some of the news, gossip and information on SWMRA Chapter events. Educate yourself! We have a great webinar coming up on April 17th at 11 am Central. Wayne Goodreau from Invoke will be presenting us with some information on ‘Testing […]

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31 Mar Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Webinar:  Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

Testing and Optimizing Advertising Using Online Large-Scale Focus Groups April 17th, 2014 – 11:00pm CST PRC Credit: 1 Hour Research  Description :  This webinar will give a brief history of online large-scale focus groups (LSFGs) and help outline a successful process for testing and optimizing advertising through these real-time, qual/quant online sessions. Additionally, this session […]

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14 Feb Posted by in Cactus Call | Comments Off on Member Spotlight: Jonathon Walker

Member Spotlight: Jonathon Walker

Member Spotlight: Jonathon Walker

Name: Jonathan Walker Title: VP, Consumer Insights Company: Think Finance Current City: Ft Worth, TX Hometown: Salt Lake City, UT Years in the market research industry: What duties does your current job position include? Marketing analytics, channel measurement, marketing reporting, consumer insights, and market research What’s the best aspect of your current job position? Working […]

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