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SWMRA  // Posts published by SWMRA

16 Oct Posted by in Cactus Call | Comments Off on Design (as) Research Webinar

Design (as) Research Webinar

Design (as) Research Webinar

Did you miss our webinar this week?   Check it out now on our youtube channel.

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02 Aug Posted by in Uncategorized | Comments Off on Research Industry Index (RII) Results

Research Industry Index (RII) Results

Research Industry Index (RII) Results

The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry […]

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02 Aug Posted by in Uncategorized | Comments Off on SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

SWMRA Educational Forum 2015 – Keep Austin Weird

The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn.  We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]

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02 Aug Posted by in Uncategorized | Comments Off on Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Member Spotlight – Greg Carter

Our next member spotlight is a former SWMRA President, and current advisor to the chapter, Greg Carter is Senior Vice President of Consumer Opinion Services in Seattle, where he makes his home. Name: Greg Carter Title: Senior Vice President Company: Consumer Opinion Services Inc. Current City: Seattle Hometown: Seattle Years in the market research industry: […]

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20 Jul Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I have been in awe of the MRA since I first became a member.  The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level.  Being a member of a MRA chapter you get the opportunity to see up close what […]

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22 May Posted by in Cactus Call, Research | Comments Off on Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

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22 May Posted by in Cactus Call, Research | Comments Off on The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project. To clarify, […]

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22 May Posted by in Cactus Call | Comments Off on Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

Southwest & Northwest Joint Vegas Conference Recap

The Southwest & Northwest Joint Vegas Conference Recap! The event started on Tuesday, February 10 with a fun, laid back reception. It was a great opportunity to connect with old friends and clients while meeting new faces. M/A/R/C Research sponsored the Wednesday morning breakfast to kick start a day of learning and networking. Robert Moran, […]

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22 May Posted by in Cactus Call | Comments Off on President’s Message – May 2015

President’s Message – May 2015

President’s Message – May 2015

Welcome to the latest edition of the Cactus Call! It has been an amazing year so far. I am personally more engaged than ever before in our industry, and the health of marketing research as we strive to stay relevant in a changing environment. I have spent the last several months speaking to companies about […]

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22 May Posted by in Cactus Call | Comments Off on Member Spotlight – Michelle Carter

Member Spotlight – Michelle Carter

Member Spotlight – Michelle Carter

Name: Michelle Carter Title: Vice President, Data Collection Company: Decision Analyst Current City: Arlington, TX Hometown: Arlington, TX Years in the market research industry: I just recently celebrated my 25th anniversary at Decision Analyst What duties does your current job position include? I am responsible for all national and international projects involving other research companies as subcontractors. I also […]

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