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SWMRA  // Posts published by SWMRA

21 Feb Posted by in Cactus Call | Comments Off on Ted Talks: 10 ways to have a better conversation | Celeste Headlee

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

  When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a […]

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21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Angelique “Angel” Uglow

Member Spotlight – Angelique “Angel” Uglow

Member Spotlight – Angelique “Angel” Uglow

  Where did you grow up? I was born and raised in Las Vegas, Nevada. Growing up in Las Vegas was both interesting and challenging at times but overall rewarding. Being a second generation Las Vegan at my age was pretty cool too. Both of my parents’ parents arrived on the Vegas scene in the […]

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21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Name: Bill Silverman Title:  President Company:  The Dallas Marketing Group & DMG Research Services Where did you grow up? Roslyn, New York – about 20 miles from New York City Where did you go to school? College at Case Western Reserve University in Cleveland, largely because my guidance counselor told me I wouldn’t get accepted there. […]

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21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Name: Phillip Lankford Title: Director of Consumer Insights Company: Central Garden & Pet City: Phoenix, Arizona What’s your educational background? After college (Arizona State University), I pondered what I was going to do with my life. This was the late 60s and I was part of a generation with big ideas: there were wars to be […]

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22 Jan Posted by in Cactus Call | Comments Off on Gladiators of Insights – Joint Chapter Event Caesars Palace, April 4-6

Gladiators of Insights – Joint Chapter Event Caesars Palace, April 4-6

Gladiators of Insights – Joint Chapter Event Caesars Palace, April 4-6

The 32nd Annual Vegas Conference hosted by the Southwest, Northwest, SoCal and Southeast Chapters of the Insights Association will be held at Caesars Palace. Mark your calendars!  If you would like more information or to register, click here.   For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Contact David Galloway @ dgalloway@gallowayresearch.com

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12 Nov Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I am honored to serve as the 2016-2017 president of the Southwest MRA and represent the members and the Market Research Association. As my term as president begins, I reflect on all the amazing things that have occurred in the years since I joined the Southwest MRA: from the educational events, the networking opportunities, and […]

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11 Nov Posted by in Cactus Call | Comments Off on MRA: Does it stand for Market Research Association or My Research Asset?

MRA: Does it stand for Market Research Association or My Research Asset?

MRA:  Does it stand for Market Research Association or My Research Asset?

This year I was honored to be voted onto the Board of the Southwest MRA, an organization that I have proudly been an active member of for many years. The research world continues to diversify and expand at a rapid clip. Keeping pace with industry trends, innovations, and yes; even pain points, is critical to […]

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24 Oct Posted by in Cactus Call | Comments Off on Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Name: Luis Reyes Title: Project Manager Company: Galloway Research Service Current City: San Antonio, TX Hometown: Mission, TX What’s the best aspect of your current job position? Learning about different topics and industries is the best aspect of market research. I once observed a focus group discussion on laboratory mice, I know more about military […]

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14 Oct Posted by in Cactus Call | Comments Off on Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Name: Mike Berendes Title: Director, Sales & Marketing Company: Custom Intercept Solutions Current City: Minneapolis, MN Hometown: Maple Grove, MN Years in the market research industry:  17 years in CPG/Agency consumer insights, research, and analysis What duties does your current job position include? I head up the sales and marketing departments at CIS. I’m responsible for all […]

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12 Sep Posted by in Previous Webinars | Comments Off on Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Capturing and Using Video to Tell a Compelling Research Story October 13th, 2016 – 12:00pm CST Description :  Voxpopme was commissioned by the Dallas Marketing Group on behalf of their client, a multi-million dollar vitamin supplement company, to capture video to complement a large quantitative study they were conducting. The supplement company was charged with growing […]

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