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SWMRA  // Posts published by SWMRA

22 Sep Posted by in Cactus Call | Comments Off on The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

The Middle Management Error Vendors Love Most – Redux By Shelly Palmer

Have you heard of the blue disco ball story?  Maybe not by name but you know you’ve been there on one side or the other.  Whether you’ve been the one requesting the blue disco ball or the one trying to to find the blue disco ball, we can all learn something from this little shiny […]

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22 Sep Posted by in Cactus Call | Comments Off on Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar Oct 4th- The Client-Side Insight Entrepreneur: Establishing an Insight Function

Wednesday, October 4th 9:00am Pacific, 11:00am CST, 12:00pm EST The Southwest Chapter is happy to have Mara Riemer of the Brunswick Group for October’s webinar.  Mara has had the opportunity to start two client-side Insight departments and will share some thoughts and considerations for taking on this task.  Register here… At a time when the latest business trends are […]

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05 Sep Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

The Client-Side Insight Entrepreneur: Establishing an Insight Function Wednesday, October 4th, 2017 – 9:00am Pacific, 11:00am CST, 12:00pm EST Description:  At a time when the latest business trends are focused around harnessing big data, analytics, data science and fact-based decision making, it is in stark contrast that there are still many organizations that operate without […]

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12 Jun Posted by in Cactus Call | Comments Off on Hello Spring!: a Message from your SWIA President

Hello Spring!: a Message from your SWIA President

Hello Spring!: a Message from your SWIA President

Southwest Chapter Members: We are growing!  I am so excited to see many new names in our roster.  We have new friends coming in from the Casro/MRA merger, as well as people we’ve met recently at conferences, and a few online. These members represent companies that range from enterprise buyers to tech startups and agencies. […]

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12 Jun Posted by in Cactus Call | Comments Off on What Will Shopping Look Like in 2027

What Will Shopping Look Like in 2027

What Will Shopping Look Like in 2027

Ever wonder what shopping will look like in the future?  From hyper-personalized customer experiences to 3D-printing, to never having to wait in line for checkout again.  Why go to the store when you can browse it with your VR unit? and Driverless trucks may not be as far away as you think!   Take a […]

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12 Jun Posted by in Cactus Call | Comments Off on Research in the Rockies: the 2017 Educational Forum

Research in the Rockies: the 2017 Educational Forum

Research in the Rockies: the 2017 Educational Forum

Join us this August in Denver for some  “Research in the Rockies!”  our annual Education Forum. August 9th-10th at the famed Curtis Hotel. The Annual Educational Forum hosted by the Southwest Chapter of the Insights Association (formerly the MRA) has grown into a unique event that promotes networking and education.  Our 2017 event will bring […]

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12 Jun Posted by in Cactus Call | Comments Off on Member Spotlight – Michaela Mora

Member Spotlight – Michaela Mora

Member Spotlight – Michaela Mora

Where did you grow up? I grew up in central Cuba, in a town called Santa Clara. I left Cuba in 1993 and since then I lived in Sweden for 6 years and have been in the Dallas area for 18 years. Where did you go to school? In which country? I have a BS/MS […]

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12 Jun Posted by in Cactus Call | Comments Off on Gladiators of Research! 32nd Annual Joint Chapter Event – Las Vegas

Gladiators of Research! 32nd Annual Joint Chapter Event – Las Vegas

Gladiators of Research! 32nd Annual Joint Chapter Event – Las Vegas

32nd Annual Joint Chapter Event Southwest and Northwest Chapters Save the Date! The 32nd Annual Vegas Conference hosted by the Southwest and Northwest Chapters of the Insights Association will be held at Caesars Palace. Mark your calendars and watch for more information! For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Contact David Galloway @ dgalloway@gallowayresearch.com

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20 Apr Posted by in Cactus Call, Previous Webinars | Comments Off on Webinar: The researcher is in: A few ideas to help answer those questions keeping you up

Webinar: The researcher is in: A few ideas to help answer those questions keeping you up

Webinar: The researcher is in: A few ideas to help answer those questions keeping you up

The researcher is in: A few ideas to help answer those questions keeping you up May 17th, 2017 – 12:00pm ET Description :  A more than 20 year commitment to and passion for healthcare marketing research led to Klein & Partners 13 years ago. Over those 30+ years, Rob has provided research and brand consulting […]

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21 Feb Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Members, Welcome to our new look, as we’ve officially transitioned to the Insights Association Southwest Chapter!  Same great chapter, brand new look.  We hope you will take a look around the website and notice our new logo, and a few important events that are coming up.  Our 31st Annual Las Vegas Joint Chapter conference is just […]

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