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SWMRA  // Posts published by SWMRA

22 Jan Posted by in Cactus Call | Comments Off on Meet Mara Riemer

Meet Mara Riemer

Meet Mara Riemer

Hometown: Tarentum, PA (outside of Pittsburgh) Current City: Dallas, TX Years in the market research industry: 17   What duties does your current job position include? The core part of my job is to provide data-driven advice to help our clients with corporate reputation, branding, thought-leadership and communications across a range of stakeholders.   What’s the […]

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22 Jan Posted by in Cactus Call | Comments Off on Meet Rosemarie Reaves

Meet Rosemarie Reaves

Meet Rosemarie Reaves

Current City: Tucson, AZ Hometown: Chicago, IL Years in the market research industry: Over 30 years! I started in the mid-80’s as a Quantitative Field Supervisor for Elrick & Lavidge in Chicago. I was lucky to have mentors like Bob Lavidge and Peggy Horn …. And to work with women in data collection like Pat […]

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22 Jan Posted by in Cactus Call | Comments Off on Meet Julia Eisenberg

Meet Julia Eisenberg

Meet Julia Eisenberg

Years in the market research industry: 14 Current City: Denver, CO Hometown: Madison, WI What duties does your current job position include? I am responsible for the success of the full- service consulting group at 20|20. I manage a team that delivers business-changing insights to our client base. From early project scoping and business development […]

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22 Jan Posted by in Cactus Call | Comments Off on Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6

Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6

Gladiators of Insights – Annual Joint Chapter Event in Las Vegas April 4-6

The 32nd Annual Vegas Conference will be hosted by the Southwest, Northwest, SoCal and Southeast chapters of the Insights Association at Caesars Palace this year.  Mark your calendars!  If you would like to register or learn more, click here. For Sponsorships: Contact Jami Pulley @ jpulley@criticalmix.com To Volunteer: Melanie Courtright @ mcourtright@researchnow.com

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22 Jan Posted by in Cactus Call | Comments Off on Thank you to Katja Cahoon!

Thank you to Katja Cahoon!

Thank you to Katja Cahoon!

A huge thank you to Katja for her extremely relevant presentation on January 10th!!!  It was a fantastic way to kick off the new year,  showcasing insight and learning in regards to integrating AI based tools. If you missed Katja’s webinar don’t despair and check back soon as we’ll have a link to the webinar up in […]

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28 Dec Posted by in Previous Webinars | Comments Off on Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Using sentiment analysis to supercharge deep qualitative work January 10th, 2018 – 11:00am CST / 12:00pm ET Description :  This presentation showcases insight and learning about integrating AI based tools (in particular sentiment analysis) into deep qualitative research, including challenges, benefits and some general how to. See how to use both panel data as well […]

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22 Sep Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Hi, Southwest Chapter members.  It’s been a very busy year for the Southwest Chapter, and I am so proud of everything this team has accomplished.  Our Las Vegas conference in April was a great success, and we are already planning our 2018 conference, which will be at Caesar’s Palace April 4-6, 2018!  We are very […]

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22 Sep Posted by in Cactus Call | Comments Off on Emily’s Thoughts: A Research in the Rockies Take-Away

Emily’s Thoughts: A Research in the Rockies Take-Away

Emily’s Thoughts:  A Research in the Rockies Take-Away

How can we tell our clients how to improve, if we ourselves do not seek new ideas and experiences? What I appreciate most about the Southwest Insights Association conferences is the chance to continue to think innovatively by hearing from colleagues and peers about their latest and greatest projects, in addition to making new friends […]

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22 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Chris Hauck

Member Spotlight – Chris Hauck

Member Spotlight – Chris Hauck

    Chris Hauck Partner Lynx Research Consulting Boulder CO Hometown:  I don’t really have one.  I grew up all over the world in places in West Africa that I can’t really go back to, so I don’t have an official hometown.  If I had to pick it would be either Miami where I went […]

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22 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Susan Saurage-Altenloh, PhD

Member Spotlight – Susan Saurage-Altenloh, PhD

Member Spotlight – Susan Saurage-Altenloh, PhD

    Susan Saurage-Altenloh, PhD Chief Insights Officer Saurage Research, Inc. Houston, TX Baton Rouge, LA Years in the market research industry: 36 total – 30 with Saurage and 6 with previous MR firm in Louisiana What duties does your current job position include? Balancing client objectives, budgets, and methodologies while maintaining partner capabilities that […]

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