Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

SWMRA  // Posts published by SWMRA

21 Feb Posted by in Cactus Call | Comments Off on Ted Talks: 10 ways to have a better conversation | Celeste Headlee

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

Ted Talks: 10 ways to have a better conversation | Celeste Headlee

  When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a […]

Read more...

21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Angelique “Angel” Uglow

Member Spotlight – Angelique “Angel” Uglow

Member Spotlight – Angelique “Angel” Uglow

  Where did you grow up? I was born and raised in Las Vegas, Nevada. Growing up in Las Vegas was both interesting and challenging at times but overall rewarding. Being a second generation Las Vegan at my age was pretty cool too. Both of my parents’ parents arrived on the Vegas scene in the […]

Read more...

21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Member Spotlight – Bill Silverman

Name: Bill Silverman Title:  President Company:  The Dallas Marketing Group & DMG Research Services Where did you grow up? Roslyn, New York – about 20 miles from New York City Where did you go to school? College at Case Western Reserve University in Cleveland, largely because my guidance counselor told me I wouldn’t get accepted there. […]

Read more...

21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Member Spotlight – PHILLIP LANKFORD

Name: Phillip Lankford Title: Director of Consumer Insights Company: Central Garden & Pet City: Phoenix, Arizona What’s your educational background? After college (Arizona State University), I pondered what I was going to do with my life. This was the late 60s and I was part of a generation with big ideas: there were wars to be […]

Read more...

12 Nov Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I am honored to serve as the 2016-2017 president of the Southwest MRA and represent the members and the Market Research Association. As my term as president begins, I reflect on all the amazing things that have occurred in the years since I joined the Southwest MRA: from the educational events, the networking opportunities, and […]

Read more...

11 Nov Posted by in Cactus Call | Comments Off on MRA: Does it stand for Market Research Association or My Research Asset?

MRA: Does it stand for Market Research Association or My Research Asset?

MRA:  Does it stand for Market Research Association or My Research Asset?

This year I was honored to be voted onto the Board of the Southwest MRA, an organization that I have proudly been an active member of for many years. The research world continues to diversify and expand at a rapid clip. Keeping pace with industry trends, innovations, and yes; even pain points, is critical to […]

Read more...

24 Oct Posted by in Cactus Call | Comments Off on Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Member Spotlight: Luis Reyes

Name: Luis Reyes Title: Project Manager Company: Galloway Research Service Current City: San Antonio, TX Hometown: Mission, TX What’s the best aspect of your current job position? Learning about different topics and industries is the best aspect of market research. I once observed a focus group discussion on laboratory mice, I know more about military […]

Read more...

14 Oct Posted by in Cactus Call | Comments Off on Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Member Spotlight – Mike Berendes

Name: Mike Berendes Title: Director, Sales & Marketing Company: Custom Intercept Solutions Current City: Minneapolis, MN Hometown: Maple Grove, MN Years in the market research industry:  17 years in CPG/Agency consumer insights, research, and analysis What duties does your current job position include? I head up the sales and marketing departments at CIS. I’m responsible for all […]

Read more...

12 Sep Posted by in Upcoming Webinars | Comments Off on Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

Capturing and Using Video to Tell a Compelling Research Story October 13th, 2016 – 12:00pm CST Description :  Voxpopme was commissioned by the Dallas Marketing Group on behalf of their client, a multi-million dollar vitamin supplement company, to capture video to complement a large quantitative study they were conducting. The supplement company was charged with growing […]

Read more...

09 Sep Posted by in Cactus Call | Comments Off on Member Spotlight – Lisa Hazen

Member Spotlight – Lisa Hazen

Member Spotlight – Lisa Hazen

Name: Lisa Hazen Title: President Company: Nuance Where did you grow up? I was born in Irving TX, moved to Arlington TX when I was 6 (with mom and dad of course) and have been there ever since. Where did you go to school? I went Tarleton State in Stephenville and University of Texas at Arlington. I never […]

Read more...