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Educational Forum – MSMR Student Recap

11 Sep Posted by in Cactus Call | Comments Off on Educational Forum – MSMR Student Recap
Educational Forum – MSMR Student Recap

As an incoming student who is just beginning the MSMR program this fall, it was invigorating to attend the Insights Association Conference in Plano! Everyone I met was warm and inclusive, and it was encouraging to speak with marketing research professionals who are clearly passionate about what they do. I enjoyed learning from industry professionals on the client- as well as the supplier-side, especially about the increasing utilization of Artificial Intelligence to enhance the customer experience, and how established brands use analytics to remain competitive. It was a privilege to be invited, and I am thankful for the opportunity to attend, network, and learn. I am even more excited to begin the MSMR program, and I look forward to future Insights events!

Julie Ann Lively


The Insights Association Conference was a great glimpse into the world of Marketing Research. All attendees were very welcoming to me and were more than willing to share their stories and insights about working in the field. It was very reassuring to meet so many professionals that were a student not long ago and hear their stories of navigating through the industry. The variety of topics discussed by presenters served as a testament to how forward thinking the field of Marketing Research is, and how it continues to advance along with technology. I am very excited to continue learning and networking at future IA conferences!

Christian T Rommer