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Meet Julia Eisenberg

22 Jan Posted by in Cactus Call | Comments Off on Meet Julia Eisenberg
Meet Julia Eisenberg
 

Years in the market research industry: 14

Current City: Denver, CO

Hometown: Madison, WI

What duties does your current job position include? I am responsible for the success of the full-
service consulting group at 20|20. I manage a team that delivers business-changing insights to
our client base. From early project scoping and business development to smart analysis and
reporting, we work hard every day to maintain a digital-first insights organization that delivers
unparalleled value.

What’s the best aspect of your current job position? The people! Joining 20|20 has given me the chance to be a part of one of the smartest, kindest, most passionate organizations out there.

 

…and the worst (if there is one) ? We’re in several cities, so it’s hard not actually see the folks we work with every day – thankful for video conferencing.

 

What do you see coming in the market research industry during the next five years? With instant feedback channels all around us, I think we will see major shifts in the way we source and gather opinions. Hopefully this leads to a feeling of greater accessibility but also
responsibility for companies who conduct research. Also – here comes GenZ! I’m eager to see
how this generation continues to add new texture to our understanding of consumer behavior.
How did you first come to work in market research? I joined Gap, Inc. right out of college and it
was a fantastic opportunity to learn many sides of the business – from planning & distribution to merchandising and logistics. From there I got a chance to join the Insights team that served all our brands, and I was hooked. I spent many years on the client side before making the jump to the world of providers.

 

What led to you to joining the MRA? I attended a conference in Denver and was completely impressed. The focus on education and collegial atmosphere was so compelling I introduced myself to Jeb (which I would normally never do!) and asked how I could be more involved.

 

To what other professional organizations do you belong? Women in Research (WIRe)

 

What is your educational background? I have a B.A. from Vanderbilt University in European History and English.

 

Where else have you worked in the past – including non-MR positions? In high school I sported red and khaki for a summer job at Target (I spent most of my time organizing socks). I also worked at a department store (the Midwesterners will know – Marshall Field’s!) selling perfume and cologne. In college I worked in the office of student affairs doing odd jobs and after graduation moved to San Francisco to work for Gap. Then to Boulder/Denver where I
worked for Crocs, Qualvu and finally iModerate which was acquired by 20|20 Research in 2016.

 

What do you do in your spare time – hobbies or activities? I’m trying to get into the habit of enjoying exercise – so far yoga and Pilates are most “fun”. I do love to ski when I can and hope to get my kids on skis this season. In rare moments of quiet I like to read, write and paint.

 

Do you have any unusual talents? I can write backwards/mirror image – not a very useful talent.

 

What would others be surprised to know about you? I used to be a figure skater. The jumps are gone but I can still spin fast. I’m also half Canadian which is probably the reason for my firstf act, eh?

 

Favorite book or movie? So hard to choose! Favorite book – Ayn Rand’s The Fountainhead and all of the Harry Potter books. Movies – The Royal Tenenbaums and most of the bad movies from the ‘80’s and ‘90’s – especially the low-budget horror movies where they decide to goinvestigate that strange noise.

 

What is your ideal vacation? Warm with a beach, lake or pool and a nearby city so my activities-obsessed family has something to do while I relax.

 

Final comment or quotable:

“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go
down the chute.” -Tina Fey

 

If you would like to be in the next Member Spotlight, please reach out to our VP, Ellen Pieper:  ellen@symmetricsampling.com.  We would love to hear from you!