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Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

28 Dec Posted by in Previous Webinars | Comments Off on Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th
Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th
 

Using sentiment analysis to supercharge deep qualitative work


January 10th, 2018 – 11:00am CST / 12:00pm ET

Register

Description : 

This presentation showcases insight and learning about integrating AI based tools (in particular sentiment analysis) into deep qualitative research, including challenges, benefits and some general how to. See how to use both panel data as well as already generated qualitative data and how easy it is to integrate sentiment analysis with the tool of our choice, Heartbeat AI. This will be illustrated through important, seemingly paradoxical, fresh, deep insights into the millennial mindset for a variety of important topics, such as feelings about the future of the country, their future, and their sexuality.

Speaker: Katja E Cahoon, Managing Founder & Beacon Insight


Bridging the mind sciences and business, Katja Cahoon, MBA, LCSW, is a veteran market analyst and a licensed psychotherapist in private practice. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. She then went back to school to become a psychotherapist and started Beacon Insight Group, a qualitative research agency. Passionate in her work, Katja has presented at conferences such as ESOMAR, IIEX, Insights Association, as well as served as adjunct faculty at William James College and Stephen’s College. Having lived in different countries from an early age, Katja learned to be a close observer of human nature – this later transformed into a desire to understand more deeply and to have a positive impact on behavior.