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Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function

05 Sep Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function
Webinar: The Client-Side Insight Entrepreneur: Establishing an Insight Function
 

The Client-Side Insight Entrepreneur: Establishing an Insight Function


Wednesday, October 4th, 2017 – 9:00am Pacific, 11:00am CST, 12:00pm EST

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Description: 

At a time when the latest business trends are focused around harnessing big data, analytics, data science and fact-based decision making, it is in stark contrast that there are still many organizations that operate without a defined Insight discipline.  But this continues to change as more and more companies are either starting or re-defining their departments, which will lead to more researchers finding themselves with an opportunity to establish their own Insight function.  Mara has had the opportunity to start two client-side Insight departments and will share some thoughts and considerations for taking on this task.

Please join us on Wednesday, Oct 4th, 2017 at 12:00pm EST.

Speaker: Mara Riemer, Brunswick Group

Mara Riemer is a Director with the Brunswick Group. Mara has over 15 years of market research, communications, and branding experience across a wide range of sectors. She has conducted branding studies, narrative development research, and message testing for major brands including Southwest Airlines, Las Vegas Sands Corp. (LVS), Marlboro, Home Shopping Network and The Getty Museum.
As the former Global Head of Research and Brand Strategy at LVS, she served as an internal advisor to global marketing, corporate communications, and development. She played an integral role in establishing the brand guidelines for all LVS integrated resort properties across the U.S. and Asia. She led the research efforts to integrate investor feedback into ongoing communication initiatives.
Prior to her time in the hospitality and gaming industry, Mara worked for Altria Group. There, she led research efforts to support the Marlboro brand strategy and conducted extensive message testing to ensure compliance with newly enacted FDA regulations.

She started her career at R&R Partners, a marketing and communications firm. She provided consumer insight to inform the destination marketing strategies for the Las Vegas Convention and Visitors Authority; and conducted testing and tracking for the “What Happens Here, Stays Here” advertising campaign. Early in her career, she worked at the University Of Pittsburgh Medical Center Department Of Neuroscience as a research assistant. Mara received an MBA from the University Of Pittsburgh Katz School Of Business.