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Hello Spring!: a Message from your SWIA President

12 Jun Posted by in Cactus Call | Comments Off on Hello Spring!: a Message from your SWIA President
Hello Spring!: a Message from your SWIA President
 

Southwest Chapter Members:

We are growing!  I am so excited to see many new names in our roster.  We have new friends coming in from the Casro/MRA merger, as well as people we’ve met recently at conferences, and a few online.

These members represent companies that range from enterprise buyers to tech startups and agencies.

And their skills are as varied as the companies, bringing in qual and quant expertise, plus big data, social media, and consumer technology.

Our recent Vegas conference was a great exhibition of this kind of diversity.  Our speakers talked about how they owned the Superbowl ad world, what it means to revamp a brand, what to consider when using scales in research, how to retool a multimillion data collection process, and how to be brave, creative and unique to win in advertising

Your board is hard at work on education and networking opportunities for you.  Specifically, we have the next Educational Forum in Denver this August . Be on the lookout for additional information on the program, speakers, and registration information.

Thank you for your membership!

Melanie

p.s. Check out spotlight member, Michaela Mora!