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Webinar: The researcher is in: A few ideas to help answer those questions keeping you up

20 Apr Posted by in Cactus Call, Previous Webinars | Comments Off on Webinar: The researcher is in: A few ideas to help answer those questions keeping you up
Webinar: The researcher is in: A few ideas to help answer those questions keeping you up
 

The researcher is in: A few ideas to help answer those questions keeping you up


May 17th, 2017 – 12:00pm ET

Register

Description : 

A more than 20 year commitment to and passion for healthcare marketing research led to Klein & Partners 13 years ago. Over those 30+ years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands across the country. Strategic counsel well beyond the numbers. Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; customer experience measurement; and product and service development. Key positions at leading research firms provided Rob with the background and experience needed to bring his own vision to life. Prior to forming Klein & Partners, Rob was SVP at comScore Networks, one of the most advanced Internet research companies in the country and SVP and Managing Director of the Chicago office of TNS (formerly Elrick & Lavidge), the second largest marketing research firm in the world. He also was VP at Market Strategies where he started the healthcare division.
A solid academic background forms the foundation. Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State. Sharing knowledge and “paying it forward” is a core value. Rob has served on the boards of the Detroit AMA (president), Chicago AMA (VP research), AHSM, and most recently on the national board of SHSMD. Rob is a frequent speaker at national healthcare conferences. He also developed and teaches the SHSMD U online research class. Rob conducts a branding workshop – “Managing Your Brand’s Health” – that he has presented at SHSMD as well as for several state hospital societies and clients.

Please join us on Wednesday May 17th, 2017 at 12:00pm ET.

Speaker: Rob Klein, Founder & CEO, Klein & Partners

Rob Klein, Founder & CEO of Klein & Partners, has uncovered the need to rethink the traditional way of designing questionnaires, especially in the way scale questions are presented. From his many years of research experience, primarily in the healthcare arena, Rob will discuss the increase in scale creep, how we got here, what to do about it, and a share a few other tools you can add to your Research Toolkit to help you sleep better at night.