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Member Spotlight – Angelique “Angel” Uglow

21 Feb Posted by in Cactus Call | Comments Off on Member Spotlight – Angelique “Angel” Uglow
Member Spotlight – Angelique “Angel” Uglow
 

 

Where did you grow up?

I was born and raised in Las Vegas, Nevada. Growing up in Las Vegas was both interesting and challenging at times but overall rewarding. Being a second generation Las Vegan at my age was pretty cool too. Both of my parents’ parents arrived on the Vegas scene in the early 50’s. My Grandpa, “Papa” worked at Caesars Palace for over 30 years which came with many Vegas style perks for our family! Before I was born he and my Grandma, “Meme” were able to see shows like The Rat Pack, Elvis, and Frank Sinatra live. My favorite memory of his Vegas ‘connections’ was the time he provided comp’d tickets to the Omni Max at Caesars for my entire Girl Scouts troop!

Where did you go to school?

I stumbled upon Market Research at the age of 17 when I was still a junior in high school. Telephone interviewing was how I spent my nights and weekends for the remainder of my high school days! My plan was to go to college and study psychology but I was offered a full time (plus lots of overtime) deal that I couldn’t refuse with the promise of a long term career in MR. I was extremely fortunate to have two very good mentors that I like to say raised me in this industry and either put books in front of me or spent countless hours for nearly 20 years teaching me an academic approach at survey research.

Back then what did you want to be “when you grew up”?

I’ve honestly always just wanted to be a stay at home Mom and/or an elementary school teacher. I don’t remember exactly what I wanted to do with that potential degree in psychology. I was extremely interested in what I was learning in my HS psychology class and wanted to know more. I also always thought I’d make a good counselor or mediator. My career in MR has sort of allowed me to dabble in all of the above.

Favorite things?

I love a good movie, babies and old (or should I say wise) people!

Family:

I’m happily married with 3 boys and a dog. Yes all boys, I’m out numbered I know but I wouldn’t have it any other way. My husband and I grew up together in the same neighborhood and have known one another since we were 10 years old! Our oldest son has ventured out to forge his own path in life, our middle son is graduating high school this year and wants to go on to study bio-mechanical engineering and our youngest (born with Spina Bifida and in a wheelchair) is in 4th grade and aspires to be a Paralympian one day. He even competed (took 2 nd place in field and 3 rd in track) in the Junior Nationals Paralympic Competition last year in WI and plans to compete again this summer.

Why marketing research?

It was love at first sight, err I mean love at first survey! I remember thinking wow this is great, I’m in the market for a new car and all this feedback I’m hearing at work about the different makes and models is really helping me with my personal decision about which ones to look further into. I love to learn new things and in the MR industry there is always something new to learn.

How long have you been in marketing research?

Almost 22 years and I feel like I still haven’t reached my peak.

What led you to join the MRA in general and the Southwest Chapter in particular?

I was encouraged by my mentors to join the MRA to learn more about the industry and for the networking opportunities so I’d meet people to also learn from. Southwest MRA was my first chapter membership since it was the region my state fell into. When I moved to SoCal I maintained my SW membership and relationships. Now that I’m in Texas I still fall into the SW region but even if I didn’t I’d keep my membership with this chapter. SWMRA has always done an excellent job of organizing events that include a good balance of educational content and networking opportunities.

Have you worked in other industries?

Nope, well, unless you count the few retail jobs I had at clothing stores between the ages of 15-17.

Best thing about your current job?

The people I work with and for! This industry can be stressful at times but when you work with a team you love and respect it makes all the difference. I’ll admit that I was terrified to switch companies after nearly 20 years with the family I worked for. My previous employer was very good to me financially and taught me many valuable lessons in MR and life in general but the time had come for me to spread my wings and move on to the next opportunity. So, about 3 years ago my family and I packed up a moving truck and replanted our west coast roots in the south. We were like the Beverly Hillbillies in reverse… Ha-ha, having only lived in big cities we were a little shell shocked by the animal and insect activity in the country but (after investing in lots of insect repellant) we have grown to love it in Texas! The path I took from when I began in MR to where I’m at now was a perfect setup for success. After starting as an interviewer then running a 100 seat CATI survey research center for nearly 10 years, I transferred into the sampling side of the business. That’s where I really blossomed and cracked open the books again to learn more about this important first step in designing a research study. After nearly 10 years generating and consulting on telephone sample methodologies, witnessing the shift from landline to cell phone usage along with new adaptive sampling methods, the TCPA conundrum, and growing my professional network, it turns out that I was more than ready to start consulting on research projects and writing research proposals. I started at my current job as VP of Business Development but within a year was promoted to Senior VP of Client Services.

Things that drive you nuts?

Communication gaps and inaccurate data make me crazy. Read that email again before you send it or double check your math on a calculator before assuming the formula you plugged into excel is correct. We’re all human and make mistakes when communicating or calculating but if more people would spend a few more minutes checking their work a lot of time and confusion would be saved in the end. My biggest pet peeve is when I ask an “OR” question via email and get a yes/no response. Did you really read the question when I ask you if you want black or white and your response is YES?!