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President’s Message

12 Nov Posted by in Cactus Call | Comments Off on President’s Message
President’s Message

I am honored to serve as the 2016-2017 president of the Southwest MRA and represent the members and the Market Research Association. As my term as president begins, I reflect on all the amazing things that have occurred in the years since I joined the Southwest MRA: from the educational events, the networking opportunities, and the growing number of members to the family of colleagues I have been given the opportunity to work with and serve. There are many exciting things occurring in our chapter.

For those of you who don’t know me very well (yet!), I have an eclectic background that includes Christian universities, military service, foreign languages, and more than twenty years of research experience. I am passionate about our industry and it’s methods, and about innovation and future-proofing. I am married, with 3 children and 3 grandchildren. I love the beach, but my Irish heritage makes me prone to freckles. And I enjoy great food and wine, and adore dessert.

This year, I hope to carry on the tradition of those before me, focusing on excellent education and learning opportunities, helping you build your professional network, and adding healthy doses of fun along the way. We have a lot going on in the MRA this year, and I commit to helping keep you informed, and to speaking on your behalf every chance I get. I hope you will join us at an event or three, and consider volunteering. Here are two to save dates for:

October 13th 12:00pm CST
Dean Macko, Voxpopme
Capturing and Using Video to Tell a Compelling Research Story

Annual Vegas Conference:
March 29th – 30th 2017
Paris Hotel and Casino

MelanieCourtrightThank you for the opportunity to serve you, the chapter, and the industry, and try to give back a fraction of what this industry has given to me. If there is every anything the chapter or I can do for you, please reach out to us at