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Member Spotlight: Luis Reyes

24 Oct Posted by in Cactus Call | Comments Off on Member Spotlight: Luis Reyes
Member Spotlight: Luis Reyes

Name: Luis Reyesluisr-300x201
Title: Project Manager
Company: Galloway Research Service
Current City: San Antonio, TX
Hometown: Mission, TX

What’s the best aspect of your current job position? Learning about different topics and industries is the best aspect of market research. I once observed a focus group discussion on laboratory mice, I know more about military ranks than I ever did before, and I’ve learned a lot about the people of San Antonio and their culture in the short while I’ve been in this industry.

What is your educational background? I graduated from the University of Texas at San Antonio in 2012 with a Bachelor’s in Marketing. I also recently completed the MRII Principles of Marketing Research course with the University of Georgia. I am currently working towards finishing my Masters in Anthropology.

How did you first come to work in market research? After graduating from college I moved back to my hometown to begin graduate school. I missed San Antonio too much and decided to move back while continuing my studies. While moving into my new apartment I noticed a market research company called Galloway Research Service at the end of the block… and the rest is history.

What led to you to joining the MRA? I initially thought MRA stood for Men’s Recreational Archery. I was going to gather a few of my buddies and begin an archery team with which to compete. Later I found out it stood for Marketing Research Association, which worked out due to my current career choice… but Larry was pretty disappointed because he had already purchased a bow. 🙂 Seriously though, I wanted to see what others in the industry are doing and how they overcome challenges that I might face in the future. I like learning from industry veterans.

What do you see coming in the market research industry during the next five years? I’ve been in the market research industry 3 years and every year it seems we evolve. The changes will keep coming with different technological trends appearing.

To what other professional organizations do you belong?   University of Texas PA Community Engagement Department as an assistant and Triple City Bingo as a runner!

What do you do in your spare time – hobbies or activities? I highly enjoy watching sports. Football and basketball seasons are my favorite. If you follow Fantasy Football we can strike up hour long conversations. I’m a huge Spurs fan and enjoy attending their games. I also love going on long hikes and kayaking.

Favorite book or movie? I see your question and raise you a “What is your favorite TV show?” I’m a huge Game of Thrones fan. I’m really looking forward to the new season starting (season 7).

What is your ideal vacation? Any place in which the scenery is amazing. Those places where you can’t take a car but have to walk hours to get there are the best and most rewarding!

Final comment or quotable: Go Spurs Go!