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Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th

12 Sep Posted by in Previous Webinars | Comments Off on Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th
Webinar: Capturing and Using Video to Tell a Compelling Research Story – October 13th
 

Capturing and Using Video to Tell a Compelling Research Story


October 13th, 2016 – 12:00pm CST

Watch On Demand

Description : 

Voxpopme was commissioned by the Dallas Marketing Group on behalf of their client, a multi-million dollar vitamin supplement company, to capture video to complement a large quantitative study they were conducting. The supplement company was charged with growing US sales, and wanted to learn what females’ reactions would be to supplements produced in Mexico (since they already had a manufacturing facility there). In four days, Voxpopme had captured 60 video responses, which were used to support the quantitative findings. Feedback from the client was that the video testimonials were incredibly compelling and had a tremendous impact on the persuasiveness of her manufacturing proposal.

As part of this webinar, Dean will show you videos that have been collected from women with similar demographics to the original project, and will create several showreels that could be used in a presentation for a like study. All video analysis will be conducted during the 60-minute webinar to demonstrate how to quickly analyze and share video to tell a compelling story.

Please join us on Wednesday October 13th, 2016 at 12:00pm CST.

Speaker: Dean Macko, Vice President, Research at Voxpopme

dean-macko

Dean Macko

Dean Macko was hired by Voxpopme to oversee US operations in October, 2014. As Managing Director, North America, he possesses over 22 years of consumer insights experience, including 6 years specializing in video research. He has over 200 such video projects under his belt, working with noted brands such as Fitbit, P&G, Cox Communications, Nestle, Citibank and Kohl’s, among others. He is passionate about qualitative video insights after spending the vast majority of his career crunching numbers.