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Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th

31 Mar Posted by in Cactus Call, Upcoming Webinars | Comments Off on Webinar: Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th
Webinar:  Testing and Optimizing Advertising Using Online Large-Scale Focus Groups – April 17th
 

Testing and Optimizing Advertising Using Online Large-Scale Focus Groups

April 17th, 2014 – 11:00pm CST
PRC Credit: 1 Hour Research 

Register

Description : 

This webinar will give a brief history of online large-scale focus groups (LSFGs) and help outline a successful process for testing and optimizing advertising through these real-time, qual/quant online sessions. Additionally, this session will culminate in a real-world award-winning example of how Orbitz used a large-scale online focus group to refine their “Take Vacation Back” campaign.
Webinar attendees can expect to learn about:

  • Evolution of online qualitative research to what are now known as online large-scale focus groups (LSFGs)
  • How these LSFGs can be used to successfully test and optimize advertising
  • Case Study – a real-world example of advertising optimization/real-time decision making
  • Please join us on Wednesday, January 15th, 2014 at 11:00pm CST.

    Speaker: Wayne Goodreau

    Wayne GoodreauWayne brings over a decade of experience as a market research professional. His expertise spans a number of vertical industries, including consumer packaged goods, information technology, insurance and financial services, and pharmaceuticals. Wayne has extensive experience in conducting both qualitative and quantitative research that translates into insights aimed at helping businesses make tactical and strategic decisions.

    Prior to joining Invoke, Wayne was a Community Manager at Communispace, where he helped clients better listen to their consumers by engaging them in sharing their voices on business decisions and processes. At Communispace, Wayne also helped his clients obtain critical feedback on tactical initiatives, such as ad testing, packaging design and concept feedback providing his clients a better picture of their consumer through more exploratory research. Wayne also worked on the client side at Welch Foods, where in his Research Analyst role he helped bring “the consumer voice” further upstream in the product development process.

    Prior to this, Wayne worked for six years in the IT consulting and research space, focusing on technologies such as Collaborative Product Commerce, Professional Services Automation and digital imaging and printing software.

    Wayne earned his Bachelor’s Degree from the University of Massachusetts at Amherst.