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Webinar: Going Beyond Google: Gathering Intelligence – January 15th

26 Dec Posted by in Previous Webinars | Comments Off on Webinar: Going Beyond Google: Gathering Intelligence – January 15th
Webinar: Going Beyond Google: Gathering Intelligence – January 15th
 

Going Beyond Google: Gathering Intelligence

January 15th, 2014 – 11:00pm CST
PRC Credit: 1 Hour Research 

Register

Description : 

All organizations leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations smaller or mediums sized businesses also leave a large smoke trail that can be followed to it’s source.

You can leverage this type of Open Source Intelligence (OSINT) to better understand the assumptions a company is making about it’s market, the strategies that they have employed in the past, the capabilities they have in abundance, as well as gain insight as to what drives them to compete in certain markets.

During this presentation attendees will learn:
• How to to use over 20+ web based tools and sites that you can use to better collect and analyze open source intelligence from the web.
• How to paint a picture that marries OSINT with HUMINT in a compelling manner.
• Where and how OSINT usage varies based on the country(s) you are targeting for your CI efforts.
Techniques will be based in part on one of Cascade Insights books – Going Beyond Google: Gathering Internet Intelligence, published in early 2013.

Please join us on Wednesday, January 15th, 2014 at 11:00pm CST.

Speaker: Sean Campbell

sean-campbellSean is the CEO of Cascade Insights, a boutique market research firm focused on competitive and market intelligence research for the tech sector. Current clients include organizations such as Microsoft, Symantec, Cisco, Salesforce, Verisign, and a number of other well known tech companies.

He is regularly asked to present at conferences and he has delivered workshops and seminars hosted by organizations such as the Strategic and Competitive Intelligence Professionals society, MIT’s Sloan Business School, the Marketing Research Association, Marketing Profs, the Marketing Research and Intelligence Association, the Silicon Valley Product Management Association, the Investigative Reporters and Editors conference, the Association of Product Management and Product Marketing,and on venues on 5 different continents.

Additionally Sean has been interviewed by Forbes magazine, the NY Times, and the LA Times on the subject of competitive intelligence. Lastly, Sean is an author of several books, his latest is Going Beyond Google: Gathering Internet Intelligence, now in its 4th edition and he is a board member of the Strategic and Competitive Intelligence Professionals society.