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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


WE WORK FOR OUR MEMBERS

Welcome to the Southwest Chapter of the Insights Association, an official chapter of Insights Association. The Insights Association is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.

28 Dec Posted by in Upcoming Webinars | Comments Off on Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Webinar: Using sentiment analysis to supercharge deep qualitative work – January 10th

Using sentiment analysis to supercharge deep qualitative work January 10th, 2018 – 11:00am CST / 12:00pm ET Description :  This presentation showcases insight and learning about integrating AI based tools (in particular sentiment analysis) into deep qualitative research, including challenges, benefits and some general how to. See how to use both panel data as well […]

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22 Sep Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Hi, Southwest Chapter members.  It’s been a very busy year for the Southwest Chapter, and I am so proud of everything this team has accomplished.  Our Las Vegas conference in April was a great success, and we are already planning our 2018 conference, which will be at Caesar’s Palace April 4-6, 2018!  We are very […]

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