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The Southwest Chapter of the Insights Association Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


WE WORK FOR OUR MEMBERS

Welcome to the Southwest Chapter of the Insights Association, an official chapter of Insights Association. The Insights Association is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.

16 May Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

Trust, Privacy, Ethics and Results Who tuned in to their favorite news feed on April 10 & 11 to watch Facebook founder Marc Zuckerburg testify to the joint Congressional hearing? This event was but one thread of public interest in citizens’ battered confidence in organizational responsibility toward their privacy. Maybe you followed reporting of lawsuit […]

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07 May Posted by in Cactus Call | Comments Off on Student Reflections on Vegas

Student Reflections on Vegas

Student Reflections on Vegas

Ayla Fedor As a student interested in being a marketing research professional upon graduation, the Insights Association put together a great preview into that world. I was able to learn about the MR industry from the perspective of companies like ad agencies to highly specialized sample companies. I connected with professionals working in companies ranging […]

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